Some of the highest converting Facebook and Instagram ads that I have run for my online course creator clients look like they were filmed in five minutes.

And here's the secret.

They were filmed in five minutes.

You might be over there thinking about producing your ads and actually you're overproducing your ads, which is hurting performance. And have you ever heard about ugly ads and them working? You know, I'll share this story a little bit later in this episode, but I had mentioned ugly ads to a client, and the client said, oh, you know, I've heard about those. I would like to try them. And I thought, great, let's do it. it and so we did and how did that work out well

that's coming right up but first why in the world would a let's just go ahead and call it a low

production value ad why would that work well I can think of a couple reasons number one what

works is what you can produce quickly and test because it takes testing 20 ads to find the one ad that

outperforms the 19 right and so the quickest way there is to just get the thing

done and two think about how people are posting let's just say videos on

Instagram and Facebook Instagram specifically they're opening up the app and

creating a real right there into the app. They're recording

maybe on their little mini tripod with their phone and then putting text on the screen and then

Instagram is automatically captioning. So we're used to seeing that kind of content and we don't like

to see ads, but we do need help. So when an ad comes across my Instagram feed, if it's produced super well, it had better

be over the top really good.

Otherwise, I'm like, yeah, what is this?

Unless it just looks like organic content, because that's more relatable, and it fits

the platform.

Now, you know, I was going to give you a disclaimer, which is I am a Facebook and Instagram ads manager have been at the time of the recording of this episode for over five years. Now my advice is based on what I see in client accounts. However, since I'm not your ad manager, never just take a random Facebook

and Instagram ad manager's advice. You need to take the applicable knowledge from this episode

and apply it to your own ads that you're already running and test. Testing is the way forward.

Some tests might work. Other tests might not work, but if you test, I can guarantee you that one of your

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