If you're already running Facebook and Instagram ads, the worst thing you can do is begin to spend more without clarity.

So when somebody calls me to discuss running Facebook and Instagram ads on a discovery call, I think about these questions and usually ask them some of these questions.

And that can hint at whether or not we're ready to work together,

but for you listening right now, whether or not you're ready to scale your own ads profitably.

Because I really do believe that responsible growth equals asking better questions,

not just throwing bigger budgets at ads. Now, the first question has to do with what you're sending ads traffic to Facebook and Instagram ads right now. Could be a lead magnet, launch a webinar, or a self-liquidating offer funnel. Let's talk about that lead magnet. Now some folks shy away from running the numbers because they know that the equation works on the back end,

but they're just not sure what the actual equation is.

You're not going to be those people because you want to be able to scale from a place of information.

You want to be able to make an informed decision.

So look at your lead magnet funnel and ask yourself of you know over the past 30 to 60 days

how many leads have turned into buyers can you calculate your profit per lead not just your cost per lead

now look maybe you're gathering leads and then you only launch your program three or four times a year.

Okay.

Well, continue to do what's working because it's already working in your business, right?

But get clear on the numbers.

Let's say for an example, webinar type launch for a course program, whatever the offer is,

do you have at least 2% of your people registering for your webinar actually converting?

As in if 500 people sign up for the webinar are at least 10 buying?

And that's, we're assuming in this context you're already profitable.

But just being able to look and know what your lead to sale ratio is it is it 2% or higher, but then also being able to look and systematically troubleshoot your funnel for funnel leaks.

Okay.

And here's what I mean.

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