You have to earn the right to clank out of the work.

How, you build systems, period.

True Scale is training someone on your system so well that they could do it without you.

That's how you get to work on the business and not in it.

My favorite thing is connecting with you.

I make this show for you.

And with many times of your help, I am creating alongside you. So for those of you who

answer questions or give me feedback advice on Instagram, I want to say thank you, shout out.

These shows are created by all of us and it is deep appreciation. On that note,

we're going to get like up close and personal with something that I haven't really got nitty-gritty.

I talk about it, but today it will not be for the faint of heart. Okay, we're talking about building systems.

Now before you stop watching this video, before you stop listening, I want us to take very special attention of if you feel, of the idea that if you feel you are overwhelmed, if you feel like

you couldn't take a three week break without your business falling apart, if you feel that you are

spending a lot of money and barely making any profit and all you do is work, work, work,

I'm not a mind reader, but there is a very good chance, like 99%. It's because we don't

have the systems in the business that allow the business to be the business other than another child

in your life. Oh, are we starting there? Yes, yes, we are. So I know that talking about systems is not

fun and it is not sexy, but I am telling you this will be the thing

that allows you to work on the business, not in the business. This allows your business to

actually grow, like if you went viral, if you got featured, if something just hit the ground

running out of the gate, you had an influx of inbound. This system is established so that you can

grow and scale. That, my friend, is what my main focus is on. I've worked with too many entrepreneurs who are like, oh yeah, I have a $5, six, seven, eight million dollar business. And when I actually go through their P&Ls and when I actually do a diagnostic and when I actually look at the business as if I were going to buy the business, I'm like, this is like a 3% profit margin and you are so much tethered

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