It seems harder than ever.

They're gonna scare you everyone.

I'm gonna get close again.

I gotta get close because I'm excited about this. Friends, they're gonna try to scare you and tell you you're dead because AI's gonna kill you. It's the reverse. It's the reverse. You're all gonna be able to weaponize all this AI and all this social and take your businesses to the next level. Here's the problem. Do you know how many people missed out on the great love of their life

because they were scared to go up to her at a point? all this social and take your businesses to the next level. Here's the problem. Do you know how many people missed out on the great love

of their life because they were scared to go up to her

at a bar and say hello?

Fear is the great suffocator of happiness.

The biggest thing everyone needs to know is I didn't give a fuck

if it didn't work or what people would say about me.

When people figure that out, it's game over.

Once you get into the mindset of I'm a production company that happens to do this for a living, it changes everything, friends. You just have to jump. You've got to fucking tune it out and jump. Step one is a mental thing, jump. Why is it worth it? Because that sounds like so much work. Why is it worth it? Because you don't want to go out of fucking business. Because you do not want to go out of fucking business. That's why it's worth it because we have no fucking option. Jump. I'm trying to push you. Jump. Because nothing good in life has happened without work. Here's the problem. How many of you are willing to put in the work?

This is the Gary Vee audio experience.

Gary, yes.

Small business owners, that's your background.

Yes.

You have Sasha Group, which is background, small business.

Where does attention live for our four wall small business operators?

What should they be focusing on today in the world of marketing?

Social media.

And you guys all know this.

It's not like I'm saying anything profound,

...