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The GaryVee Audio Experience

Why Positioning Yourself as a Production Company is Your Biggest Opportunity

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.818.3K Ratings

🗓️ 31 March 2026

⏱️ 66 minutes

🧾️ Download transcript

Summary

In this episode, we refurbished a keynote I gave back in 2017 in Los Angeles, CA. I break down why the digital environment is the greatest historical opportunity for entrepreneurs since the industrial revolution. I challenge you to stop debating the "minor leagues" and start committing 20 hours to educate yourself on the technologies that will help you 2-3x your business. I also discuss the necessity of being a media company first and why your reputation is shifting entirely to the digital environment.

You’ll learn about:

  • Why Attention is the Number One Currency

  • Documenting the Journey vs. Faking a Lifestyle

  • The "Immigrant Mentality" for Modern Business

  • Why Every Business is Now a Media Company

  • Preparing for the Voice, AR, and AI Revolution


Transcript

Click on a timestamp to play from that location

0:00.0

Make sure you don't become too transactional

0:03.0

because that's when you become your most vulnerable.

0:05.0

This is the Gary Vee audio experience.

0:09.0

Thank you guys so much.

0:11.0

Super pumped to be here.

0:14.0

A quick little six hour flight, this keynote

0:17.0

and take a red eye home tonight, so hustling.

0:23.4

Look, I think there's a lot that I want to cover.

0:28.2

I see the mics here, so I definitely want to do some Q&A during this talk as well.

0:34.5

I've been getting some context to the audience makeup, and so obviously a very entrepreneurial crowd.

0:35.4

There's a lot going on.

0:36.9

It seems like a good amount of you have some context for me. I'm sure some of you don't. But what I really want to speak about is really just the current state of things, right? Like the thing that I think will index for anybody in this room, whether today's your first day or you've been in it for a while, whether you're

0:55.1

in a B2B environment, a B2C environment, trying to build your personal brand, trying to sell

0:58.8

homes, trying to start an app, whatever it may be, I want to really kind of go on the things

1:04.8

that I see that are happening that will bring the most value and that I think through

1:07.7

Q&A will go into the stuff that brings more individual value and I encourage you

1:12.7

to be selfish when you get up here and ask your questions.

1:16.0

I think the place to start with a healthy mix here

1:20.0

of young faces and some that are not as young,

1:24.1

along with my face that is not as young,

1:26.8

is the following, which is for the 20 year old crowd in here,

1:31.6

the early 30 year old crowd, there's a lack of context

...

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