You know the right way to treat Facebook and Instagram ads so they work for your online course

business? Because I've seen two types of course creators and the type that look at Facebook and

Instagram ads, and I'm thinking of present and past clients, it's like they treat ads,

well, they don't treat it like it's gambling. They don't treat it with a hope and a prayer, even though I believe in hope and prayer. Just not as an ad strategy, okay? They treat it like a laboratory. I'm thinking of the kind of feedback that I get from clients when we run Facebook and Instagram ads for them. And during that first phase of testing,

when I'm testing either, you know, the graphics or the ad copy,

but I tell them, hey, you know, this kind of ad copy,

these words are converting better.

Instead of keep that and use it somewhere, I'll say,

take that messaging and use it,

you know, in your sales emails or in your social media. I can tell there's a kind of client that is

like excited about that. Oh, cool. Thank you, Quajjo. Yeah, I'm definitely going to make some content,

you know, surrounding this messaging. And I can also tell when there's a,

this is good to have information kind of client, but they're not really going to do anything with that.

So you listening right now, do you treat Facebook and Instagram ads like an experiment?

Here's something else. Back from when I was in China and teaching Mandarin Chinese full time, it was

interesting to me of the people that were learning Mandarin Chinese living in China, right?

Well, again, there's two kinds of people, right? And which one are you? If you've learned a

language like me, you already know then it's like learning a language is exploring a world,

a brand new world. It's like going into a house and the house is dark. And as you learn and

discover language, you begin to turn on the lights in the room, except for it's not like a light

switch. It's more like you have this little, lily, bitty candle,

and you're discovering a room as you move around that room, and you begin to perceive like the shapes and the objects.

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