So your Facebook and Instagram ad lead cost might be increasing, either spiking or gradually increasing over, you know, the past month or two.

And no matter what you do, you cannot lower it.

So in this episode, you're going to learn from me kind of telling you what happened yesterday, at least yesterday at the time of me recording with my wife.

She does manage some Facebook and Instagram ads for clients inside of the business.

And she came to me with her laptop with this issue, you know, and she had exhausted her ad management strategies.

She had tried a number of videos.

I'll get into it in a moment.

But basically, I helped her do and look at and troubleshoot things in a different way to come up with a new strategy and you'll learn, I promise, just from listening to what I walked through with her.

And by the way, what we discovered had nothing to do with changing up ad targeting. In fact, many online course creators running

their own ads try random changes instead of diagnosing what could be wrong. You know, like

trying new audiences, maybe trying interest-based targeting, changing up their ad campaign

structure, or pumping in more budget or even panic testing or they just kind of hide from their ads

like hope that everything will resolve itself they don't look at it not a good strategy so like these

random changes they erase ad learning and then your ad results drift and you eventually like a ship

out at sea that has kind of drifted in a current far than farther away.

You're not quite sure how to correct.

And I'm going to show you what I walked my wife through.

And you'll get some valuable insight from that.

But first, my name is Quayjo.

I handle Facebook and Instagram ads for online course creators with businesses that are already working.

Really what I do is responsible growth advertising for folks who want growth but don't have a tolerance for risk.

Especially for online course creators who have businesses that are already working and like me, they are the primary provider for their households.

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