If you want another look behind the Facebook ads funnel of an online course creator,

then you're going to like our interview today, our feature with Michelle Knight.

And if her name sounds familiar to you, it's probably because it is.

She was on this podcast like a year ago, about.

And she was sharing about why your brand story belongs on every funnel page.

This is her specialty.

I'll link that episode also in the show notes below.

And to refresh your memory, Michelle Knight is the founder of Brand Mary, and she has spent

the past decade teaching entrepreneurs how to build authentic

brands through strategic storytelling. She specializes in teaching entrepreneurs how to stand

out in crowded markets without compromising their authenticity or burning out in the process.

Her signature frameworks have helped. Her clients generate

millions in revenue are while building businesses that honor their lives and not consume

them. And so why you want to watch this episode is because Michelle's self-liquidating offer funnel

was, it's $27. It's called the storytelling super bundle and it was

doing a lot more than breaking even. It was getting 2.5 ROAS until meta changed some things.

And now we're in the aftermath of that. So if you want to see a successful funnel structure

and then also hear how we as advertisers

would troubleshoot it to try to get performance back online so we can get more of that sweet

Roas then continue watching or listening. Michelle, welcome back to the episode.

Thanks for having me. I'm excited to be here.

You're welcome for having you. I'm happy for you to be here.

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