Let's talk about the most expensive thing happening in your business that nobody's naming.

It's not your lead count. It's the deals you already have that are dying before they close.

Record cancellation rates right now, one in seven. You did all the work and you watched the check disappear.

So here's the real conversation. How do the best agents keep a deal alive when the buyers get in cold feet?

Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and number one international best-selling authors, Tim and Julie Harris.

This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience. What's really

working in today's market, how to generate more leads, make more money, and have more time

for what you love in your life. And now your hosts, Tim and Julie Harris. All right, so what we're

going to do today is we're going to do a crash course on not ever having to necessarily learn

how to save a deal. We're going to learn

how to make it so that you never actually have to worry about needing it to be saved. And that's

what today's show is all going to be focused on. So here's an unfortunate truth. And there is

a record number of houses that are in contract that fall out of contract. And I'm going to ask,

Julie, we're going to start it by asking and answering

a question. All right? So Julie, do you think most of the, let's just focus on buyers for a second.

Do you think most of the buyers that are backing on contracts are doing it because of market uncertainty

or because of lack of agent skill?

I think it's lack of agent skill.

There's always market uncertainty.

I don't care what kind of market you're in.

There's somebody's uncertain about something.

That's definitely true. But what's also interesting is that when you read agent forums and you talk to agents in

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