Why Real Estate Agents Lose Listings to 1% Brokers in 2026
Real Estate Training & Coaching School
Real Estate Training & Coaching School
4.4 • 705 Ratings
🗓️ 20 May 2026
⏱️ 26 minutes
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| 0:00.0 | You did everything right. You ran the cops. You prepped for the presentation. You drove across |
| 0:05.4 | town in traffic and on the way home from that appointment, your phone buzzes. The seller picked |
| 0:10.9 | the 1% guy. If that's happened to you or if you're afraid it's about to, don't turn this episode |
| 0:16.8 | off. Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and number |
| 0:23.6 | one international best-selling authors, Tim and Julie Harris. |
| 0:27.5 | This is the number one daily radio show for realtors looking for a no BS authentic |
| 0:31.5 | real-time coaching experience. |
| 0:33.5 | What's really working in today's market, how to generate more leads, make more money, |
| 0:38.0 | and have more time for what you love in your life. |
| 0:40.5 | And now your host, Tim and Julie Harris. |
| 0:42.6 | All right, so this is going to be something a lot of you are going to be running into |
| 0:46.4 | because an interesting fact is that these discount 1% or types always creep up when |
| 0:53.5 | there's a balance in the marketplace. |
| 0:55.2 | When there's a lot of expired listings, they're going to take advantage of they're going to |
| 0:59.3 | be opportunistic as well. And they're then because the expired and for the most part know that |
| 1:03.5 | they have to adjust their price down. And so the sellers are going to be wondering, |
| 1:06.8 | how can I maybe save a dollar? Maybe they bought recently in their underwater in their homes, and their equity situation |
| 1:12.0 | isn't ideal, whatever. |
| 1:13.6 | So it opens the doors for the discounters. |
| 1:16.9 | And also keep in mind that most sellers are going to choose an agent that they knew, not |
| 1:21.4 | necessarily the agent that was most qualified. |
| 1:23.2 | And as that listing goes to expire, and Julie and I are projecting across the country, |
... |
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