meta_pixel
Tapesearch Logo
Log in
Real Estate Training & Coaching School

Why Real Estate Agents Lose Listings to 1% Brokers in 2026

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Business News, News, Careers, Business

4.4705 Ratings

🗓️ 20 May 2026

⏱️ 26 minutes

🧾️ Download transcript

Summary

Most real estate agents are completely unprepared for what’s happening in the 2026 housing market. Flat-fee brokerages, 1% listing agents, and commission-cutting competitors are aggressively targeting uncertain sellers — and many agents are losing listings before the conversation even starts. In this episode, Tim and Julie Harris break down exactly how top listing agents overcome commission objections, compete against limited-service brokerages, and position themselves as the obvious choice without cutting their fees. You’ll learn why expired listings are becoming one of the biggest opportunities in real estate, how the flexible fee commission structure works, why pre-listing packages eliminate objections before appointments, and the communication mistakes causing sellers to relist with other agents. This is exactly the kind of training serious agents need to survive and scale in the changing 2026 market. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.

Transcript

Click on a timestamp to play from that location

0:00.0

You did everything right. You ran the cops. You prepped for the presentation. You drove across

0:05.4

town in traffic and on the way home from that appointment, your phone buzzes. The seller picked

0:10.9

the 1% guy. If that's happened to you or if you're afraid it's about to, don't turn this episode

0:16.8

off. Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and number

0:23.6

one international best-selling authors, Tim and Julie Harris.

0:27.5

This is the number one daily radio show for realtors looking for a no BS authentic

0:31.5

real-time coaching experience.

0:33.5

What's really working in today's market, how to generate more leads, make more money,

0:38.0

and have more time for what you love in your life.

0:40.5

And now your host, Tim and Julie Harris.

0:42.6

All right, so this is going to be something a lot of you are going to be running into

0:46.4

because an interesting fact is that these discount 1% or types always creep up when

0:53.5

there's a balance in the marketplace.

0:55.2

When there's a lot of expired listings, they're going to take advantage of they're going to

0:59.3

be opportunistic as well. And they're then because the expired and for the most part know that

1:03.5

they have to adjust their price down. And so the sellers are going to be wondering,

1:06.8

how can I maybe save a dollar? Maybe they bought recently in their underwater in their homes, and their equity situation

1:12.0

isn't ideal, whatever.

1:13.6

So it opens the doors for the discounters.

1:16.9

And also keep in mind that most sellers are going to choose an agent that they knew, not

1:21.4

necessarily the agent that was most qualified.

1:23.2

And as that listing goes to expire, and Julie and I are projecting across the country,

...

Transcript will be available on the free plan in 11 days. Upgrade to see the full transcript now.

Disclaimer: The podcast and artwork embedded on this page are from Real Estate Training & Coaching School, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Real Estate Training & Coaching School and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.