Big brands are still running marketing departments based on a book that was written in 1991 called How Brands Grow.

They will run banner ads on websites, television commercials, billboards in places where everyone's on their phone, and they'll say, we reached this many people.

The reality is you could potentially reach this many people and you reach none of them.

So I think the disease that's destroying Fortune 5,000 land

is potential reach versus actualized reach.

It's why I'm so obsessed with social.

I care about attention,

and attention happens to be at scale in social right now.

When you hear the phrase branding that bites,

what does that mean to you? This is the Gary Vee audio experience. When I hear that, it sounds like someone wanted to use the word bites to mean, you know, works or hits or whatever word you want to put in there. But at the end of the day, what I think, you know, Allison so masterfully did and other companies

that have done it, there's so many people in the business world that are so obsessed with

understanding how every single penny returns a dollar, right,

or a nickel or a dime.

And for me, when I hear that sentence,

I'm so passionate about branding and marketing

because I know it's more effective than sales.

And sales is so important.

So many of you, I myself am a proud salesman.

I love selling things.

In fact, probably the thing I'm most passionate about right now is live social shit selling, right?

The QVCification of social media

with whatnot and TikTok shop.

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