Why Personal Holding Companies are the Hottest Trend

Founder's Journal

Morning Brew

Entrepreneurship, Careers, Business

4.8 • 1.1K Ratings

🗓️ 22 September 2023

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 45: Alex Lieberman (@businessbarista) takes a look into what a personal holding company is, why it’s the hottest trend among entrepreneurs, and whether it’s the right move for you. While they may provide you the most freedom to invest and scale businesses that you really enjoy, it takes a certain personality type and understanding of the risk to achieve success. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's up everyone? Welcome back to another episode of Founders Journal. My personal diary
0:05.4	made public for the world. I'm your host, Alex Lieberman, co-founder and executive
0:10.1	chairman of Morning Brew. Today I am talking about personal holding companies, what they
0:16.0	are, why they're becoming popular now, and how they work. Before we hop into the episode,
0:22.1	please share Founders Journal with your network. It is the number one way that we grow the
0:26.5	show and the show has been growing like crazy the last few months. Without further ado, let's hop
0:32.6	into it. Think of an entrepreneur you admire. Got one? Can you also think of the commerce platform
0:48.0	that pro partnered with? Because those platforms have a huge influence on business success. So if
0:54.8	your commerce platform is nothing to write home about, get with Shopify. Their commerce platform
1:00.5	is helping companies of all sizes make big changes and hit big goals worldwide. It's the tool
1:06.9	you need to start, run and grow your business seamlessly. Whether you're IPO ready or in your
1:12.7	garage startup phase, Shopify's all-in-one platform puts you in the driver's seat and puts clunky
1:18.5	processes in the rear view. Sign up for a $1 per month trial period at Shopify.com slash Founders
1:25.4	Journal all lowercase. That Shopify.com slash Founders Journal to take your business to the next level
1:32.0	today. Over the last 12 months, it has become sexy for individual entrepreneurs to launch or become
1:46.8	active owners in multiple businesses at once. Some call it a personal holding company. Others
1:52.8	call it a personal venture studio. My buddy Greg Eisenberg calls it being a multi-printer.
1:58.8	And I can count nearly a dozen people that I know personally who have built up their own little
2:04.8	personal holding companies. Hunter Hammonds has built a company called Assembly, which is comprised
2:11.0	of Off Menu, a design agency, Hey Friends, a YouTube growth agency, Viral Cuts, a short-form video
2:18.0	agency, and several others. And he has launched all of those businesses in partnership with
2:22.7	Twitter creators in the last 18 months. Then there is Sean Peary, who is one of the hosts of my
	...

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