How to Find the “Suck” in Businesses

Founder's Journal

Morning Brew

Entrepreneurship, Careers, Business

4.8 • 1.1K Ratings

🗓️ 25 September 2023

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 46: Ideas can come from anywhere but it doesn’t always mean it’ll be a good idea. Even the most savvy business minds believe they’re solving a problem that ultimately doesn’t lead to a sustained business. Alex Lieberman (@businessbarista) has a simple answer: find the suck. If you’re thinking of building a business, do your research, look into problems that people are consistently having, and see if there’s a business model that can be the solution to that problem. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's up everyone? Welcome back to another episode of Founders Journal. My personal diary made
0:05.2	public for the world. I'm your host Alex Lieberman, co-founder and executive chairman of Morning Brew.
0:10.8	Today, I am talking about how to find the suck. I'll explain what that means in a second,
0:16.2	but first, if you like Founders Journal, please share it with your network. It is the number one way
0:21.2	we grow. The show is already growing really well, but the more that we grow, the more entrepreneurs
0:26.7	that we can help and the more resources we can put into this show, so please help grow this
0:32.4	alongside us. Now, let's hop into the episode.
0:45.2	What's up Founders Journal listeners, Alex here. And I'm thrilled to tell you about one of my
0:50.3	favorite brew podcasts and not just because I happen to host it. Fresh Invest is an award-winning
0:56.4	investing podcast sponsored by Fidelity and powered by Morning Brew. It is now in its fourth season
1:03.1	and this time around, we are providing tips and strategies to help you invest wisely wherever you
1:09.0	are in life. This week, we're talking about investing trends by generation. We'll get into how
1:15.6	the different generations approach investing and then examine which strategies are best suited for
1:21.8	building wealth in today's economic conditions. If you're a fan of Founders Journal and interested
1:27.5	in investing, check out Fresh Invest now available at Fidelity.com slash Fresh Invest or wherever else
1:34.4	you listen to podcasts. Investing involves risk, including risk of loss, Fidelity and Morning Brew
1:41.2	are independent entities and are not legally affiliated. Fidelity brokered services, LLC, member
1:48.6	NYSE, SIPC, 900 Salem Street, Smithfield, Rhode Island, 02917. Financial Communications Society,
1:59.5	May 4, 2023, Fresh Invest season three, Gold Medal for Corporate Retail Within Branded Content
2:07.2	Audio, HTTPS, colon slash slash thefcs.org slash portfolio hyphen award slash 2023 hyphen brochure.
2:26.0	Everyone loves thinking of business ideas, but just sitting down and thinking of business ideas,
2:32.2	which is something I am definitely guilty of from time to time, is literally the worst way to
	...

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