What's up everyone? Welcome back to another episode of Founders Journal. This is your host, Alex Lieberman. Founders Journal is my personal diary made public for the world.

And today I am doing a true journal style episode. No scripting, just a few bullets and the rest is from the dome.

So you can feel like you are sitting behind me as I am writing in my personal journal. Let's hop into it.

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Okay, two housekeeping items. The first is that we've done a few of these journal entry style episodes before I called them temperature checks. People really like them. They liked kind of this raw vulnerable, unscripted approach to kind of just taking everything that's in my brain as I think about life and business and putting it onto paper.

So I'm going to do it again. I'm basically just going to have the same prompt and the prompt is what's going well, what's not going well and what have I learned and I basically just have bullets. That's it.

The rest that I'm going to fill in is literally what's coming to mind as I speak through the mic. So that's the first thing I'm going to start talking in a second.

The second is as you can tell, I sound a little congested. That's because I'm getting over a cold. So I hope that it's not too distracting. I appreciate you bearing with me and hopefully by next recording, I will be back to normal.

So let's hop into this journal entry. What is going well every day we are getting closer to product market fit with story.

For those of you that don't know what story arbe is, story arbe is my executive ghost writing agency where we help top execs and CEOs of B2B companies.

This ranges from investors to startup founders to large company executives story arbe is where we help them get the stories, lessons, opinions and insights out of their brain and turn it into great social content that helps them build audiences online.

The reason I wanted to call out that us getting closer to product market fit is something that's going well is because I think there is just so much focus these days on speed.

Speed of you launch a business and announcing the next day that you hit $10 million in pipeline and interest.

Or I remember when ramp, which is like the unicorn fintech company that does amazing work, but they were heralded for a long time as being the fastest company to hit $100 million in ARR.

And so there's just this fascination with speed and I think it's great, but only if you have the fundamentals to support that speed.

And so I think sometimes this emphasis on speed and this obsession with it causes entrepreneurs and founders to build their companies faster than their company can support it, which ends up being counterintuitive because you can't deliver a great experience to all these customers that you've brought in.

And fundamentals take time to build like, you know, I want to say it took us three years to get morning brews fundamentals right and finding product market fit can take months to years.

And that means that my view is in the early days of a business until you have hit true product market fit, you should be measuring success in your business by the speed of your product or service evolving versus the speed of your revenue growth.

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