Why One Niche Isn’t Enough Anymore in Real Estate I Episode 113

The David Greene Show

David Greene

Entrepreneurship, Business

4.9 • 701 Ratings

🗓️ 3 February 2026

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this podcast episode, David Greene talks with Josh Shriner, an Oklahoma-based real estate agent and investor, about what it really takes to survive and grow in today’s real estate market. Josh shares how he mixes house flips, long-term rentals, and Airbnbs instead of sticking to one niche, using flips to create capital for buy-and-hold properties while managing around a dozen projects at once. They dive into what’s working in the Tulsa and Broken Arrow Airbnb market, why location and walkability matter more than hype, and how thoughtful, moody design can outperform the basic white-and-gray look. Josh also breaks down how he finds most of his deals off-market through SEO leads, agent relationships, wholesalers, and long-term connections, plus his path from an unfulfilling W-2 job to building a purpose-driven real estate business. If you’re interested in real estate investing, house flipping, rentals, or Airbnbs—especially in Midwest or smaller markets—this episode is packed with practical advice, real talk, and lessons you can actually use.

Transcript

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0:00.0	Welcome to Real Talk Real Estate, the show where we cover how to build wealth in real estate with no fluff, no BS, and no sales pitches. I'm David Green, and I've been doing this for over 10 years. I've seen the ups, the downs, and everything in between. This is the show where we pull back the curtain and show it to you too. So if you want to build wealth through real estate or you just love learning about it, you found your home. Hey, hey, what's going on everyone?
0:22.0	Welcome to Real Talk Real Estate.
0:24.0	I'm David Green. wealthy real estate or you just love learning about it you found your home hey hey what's going on
0:21.7	everyone welcome to real talk real estate i'm david green this is the david green show and i'm joined today
0:26.5	by josh shriner and oklahoman who i recently met at what would you call that josh like a cigar
0:32.4	lounge yeah just a cigar night a meet and greet. Yeah, we meet it, we greeted.
0:38.6	I didn't smoke anything, but I did leave smelling like cigar smoke.
0:42.5	And it turned out that Josh recognized me when I was walking around.
0:45.7	I guess a couple other guys did too.
0:47.0	And he started telling me about what he's up to in Oklahoma real estate.
0:50.0	And I thought this would be a good story to come share in the show and inspire some people. I think you guys will really like that Josh is involved in real estate, but he's not only doing a thing. He sells houses as a real estate agent. He flips houses. He buys rentals. He does Airbnb's. He sort of takes the deal and he converts it into whatever the best use for that deal would be. And this is something that I really like.
1:11.8	I know for years,
1:13.1	people were giving the advice,
1:14.2	not always by me,
1:15.1	that you need to pick a niche and stick with it.
1:17.1	And I think that's good advice when the market supports that.
1:19.5	When there's tons of fish to catch,
1:21.4	yeah,
1:21.6	you can specialize in trout.
1:23.2	But in today's market,
1:25.1	we're trying to not die.
1:26.8	We don't want to starve. So if you can find a deal, the more tools you have in your tool chest to make that deal work, the better your odds of survival so that you're around and your competition's not when the market picks back up. And there's a lot of fish to catch. So Josh has been gracious enough to agree to come on and tell his story. And I'm appreciative of you being here, man. How are you this morning?
	...

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