Why Now is the Time to Redesign Your Work and Life with Graham Cochrane: An EOFire Classic from 2022

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 3 October 2025

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Graham Cochrane is the founder of The Recording Revolution, a 7-figure online music business and author of the book "How To Get Paid For What You Know".

Top 3 Value Bombs

1. If you haven't started a business, you have a business hidden inside of you.

2. None of us are truly experts. We're all just normal people who grew up in the dark and are figuring things out.

3. It takes more creativity and diligence to stop doing all the things every day. Evaluate what it is in your business that leads to consistent sales and revenue, and do only those things.

Discover Graham's passive income system and start earning 1000 dollars per month with just 30 minutes a day - Passive Income Workshop

Transcript

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0:00.0	Boom. Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, brought to you by
0:07.8	High Level, the all-on-one sales and marketing platform. On today's classic episode, we'll be
0:13.9	breaking down why now is the time to redesign your work and life. To drop these value bombs,
0:20.3	I brought Graham, Cochran, and the Eofire Studios. Graham is the founder of The Recording Revolution, a seven-figure online music business, an author of the book, How to Get Paid for What You Know. And today we'll talk about how if you haven't started a business, you will have a business hidden inside of you and how none of us are truly experts. We're all just normal
0:38.2	people who grew up in the dark and are figuring things out and owe so much more. And a big
0:43.8	thank you for sponsoring today's episode goes to Graham and our sponsors. Are you ready for
0:49.4	the ultimate all in one platform for entrepreneurs, marketers, coaches, and agencies, build funnels, automate
0:56.1	follow-ups, manage clients, and even white-label your own software, say hello to our featured
1:02.0	partner high-level and visit high-level fire.com to start your free trial today.
1:10.7	Fire Nation, success isn't a solo journey.
1:13.6	It's about who you surround yourself with.
1:15.9	That's why I built the Freedom Circle,
1:18.4	a powerful community of entrepreneurs
1:20.1	ready to support, inspire,
1:22.1	and share the ideas that move you forward.
1:25.1	Visit Freedom-Circle.com to learn more.
1:30.4	Graham, say what's up to Fire Nation and share something that you believe about becoming successful
1:37.3	that most people disagree with. Hey, what's up, Fire Nation? Thanks, JLD for having me.
1:43.7	I would say something that a lot of people disagree with me on is that I believe the key to growing a richer business and life is to work less.
1:54.3	I just think people work too much. And I love work and I love the work I do. But I think if people are willing to do the initial hard work of
2:02.1	figuring out what really makes their business tick, if you're doing an 80-20 analysis, if you're
2:07.3	doing that kind of hard work, then once you do that, eliminate the majority of unnecessary tasks,
	...

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