Why no one cares about your business with Alistair Clay
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 20 December 2017
⏱️ 25 minutes
🧾️ Download transcript
Summary
Journalist and PR Director, Alistair is co-founder of Class:PR - the #1 source of PR wisdom for startups and entrepreneurs - and inventors of the FAMOUS Formula.
Top 3 Value Bombs:
1. Your business' story is unique and is a great one to tell.
2. Having children is not a disadvantage for an entrepreneur.
3. Find your niche.
Visit Alistair's website - Class:PR
Sponsors:
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Transcript
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| 0:00.0 | What's Shaken Fire Nation, JLD here and welcome to episode 1800, an 86-eo fire where |
| 0:09.1 | I am chatting with entrepreneurs on fire a seven days a week and if you're ready to |
| 0:15.4 | accomplish that one big goal fire nation check out the Freedom Journal and you'll |
| 0:20.5 | accomplish that one goal in 100 days. So now let's chat with today's featured guest, |
| 0:24.6 | Alistair Clay. Alistair are you prepared to ignite? I am ready to burn. Journalist |
| 0:33.2 | in PR director. Alistair is co-founder of Class PR, the number one source of |
| 0:38.6 | PR wisdom for startups and entrepreneurs and inventors of the famous formula. |
| 0:44.7 | Alistair, take a minute, fill in some gaps from that intro and give us just a |
| 0:48.6 | little glimpse of your personal life. Okay, so I live over over in England in |
| 0:53.7 | southwest of England. Right now I'm I'm father to a very small loud baby and |
| 1:00.3 | the toddler as well. We run Class PR my wife and I run it together and yeah |
| 1:06.5 | yeah things are pretty pretty full on at the moment and fun and we I'm learning |
| 1:11.3 | how to build a business whilst on about three hours sleep a night so it's all |
| 1:15.1 | good. Well you'll get there brother and I will say you have to be pretty good in |
| 1:19.2 | an expert at something to be able to still get things done on three hours of sleep. |
| 1:23.1 | So kind of break that down for us. What would you say today you're an expert in? |
| 1:29.0 | What's that area of expertise? So it's really it's it's PR it's public |
| 1:32.7 | relations and journalism and but I guess what links all that together is |
| 1:36.4 | storytelling. So what we're what I'm an expert at is storytelling and helping |
| 1:41.2 | businesses really connect with their audiences on an emotional level by |
| 1:45.9 | telling stories at every level of their business and and I think sometimes |
| 1:49.7 | businesses think they need to massive elaborate PR campaign or something |
... |
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