What's shaking fire nation JLD here and welcomed episode 1885 of EO Fire where I chat with entrepreneurs on fire seven days a week

Productivity discipline focus those are my three greatest strengths fire nation and they can be yours to visit

The mastery journal dot com and master all three skills in 100 days now let's chat with today's featured guest Jordan Wolfe

Jordan are you prepared to ignite hell yeah John let's do it. Yes

Jordan's a CEO of shrink up bill dot com. That's shrink a bill dot com the newest innovative way to save money

shrink a bill dot com has been featured on the today show US News and World Report

CNET and now entrepreneurs on fire Jordan take a minute fill in some gaps from that intro and give us a little glimpse of your personal life

Oh absolutely so I started out as an entrepreneur young and it's because my parents actually didn't give me an allowance so if I wasn't money

I had to figure out how to get it myself so my first business was actually going door to door selling handbrake bracelets for a dollar

And the only customers we ever got were truth be told the sympathetic neighbors but at an early age did teach me that if I wanted to earn money I had hustle

When I went into college I actually I knew I wanted to enter the business field and I ended up landing in kind of a quirky major I studied trust fund management where we're dealing with the most successful people the multi millionaires

And most of them were successful entrepreneurs and so it gave me a lot of one-on-one interaction with these extraordinarily successful individuals

And it dawned on me that none of these people were making their money working for someone else and so that itch that became that began when I was a kid started up again

And I knew it could really make my dreams reality with the right idea and hard work and so that's when I started brainstorming business ideas

And I was extremely intentional about the type of business I want to launch I never had any interest in opening up or owning a mom pop shop

There's absolutely nothing wrong with that. It just wasn't what I was looking for as I had a very specific set of criteria that my new business would have to meet

So it literally took me over 10 years of actively brainstorming ideas until I came up with the business idea where we lower your cable internet cell phone bills and we guarantee the results that our customers walk away with money

Now let's kind of talk through this process because I'm really curious about this. Now I'm going to be completely honest Fire Nation first and foremost

I've used Shrinkabel. It is an amazing service. I in fact got my family and friends on it because it's amazing

It just Jordan and his team they just work so hard and they just make things happen

We're going to talk more about specific numbers coming up here in a minute

But you know, honestly Jordan, I don't love from far away glance your business model because again, I don't know it

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