Why Most Creators Fail to Monetize Their Content (And How to Fix It) ft. Brendan Boyd | The Dept. #75

The Dept. w/ Omar El-Takrori

Omar El-Takrori

Self-improvement, Business, Education, Entrepreneurship

4.9 • 805 Ratings

🗓️ 28 May 2025

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Dept. Omar talks with creator, entrepreneur, and virtual stage expert Brenden Boyd. Together they break down how content creators, coaches, and entrepreneurs can stop leaving money on the table and finally start monetizing their voice. They cover everything from how to productize your content, price your first digital offer, and sell without shame to how to leverage podcasts, webinars, and workshops as virtual stages that scale both your impact and your income. If you're ready to stop just “posting” and start profiting, don’t miss this one.

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Transcript

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0:00.0	Every creator needs to have a digital product. Any information that you have that you can package up.
0:05.4	It could be a blueprint checklist. It can be a ebook. It can be a mini course. It can be a regular course.
0:10.6	Now you got products that you can sell.
0:12.1	We're living in a time where everyone has the permission to build their own stage.
0:18.2	We just posted a podcast a couple weeks weeks ago. Got 55,000 views.
0:21.6	Everyone that comes on a show, why they come on on a show? Because they want the content.
0:25.7	So if you just took all of that and just put it in a folder, that's a VIP package. They can
0:29.5	leave with the content. Now you could charge 350, 500 bucks depending on, you know, your level of
0:34.6	production with your podcast, $1,000 for all the files.
0:39.3	They need the content anyway.
0:40.5	No one's doing that, bro.
0:41.7	I would pay for that.
0:45.2	But if you have all these different things that offers, the products, the digital products you make, how do you tactfully sell that, like, strategically?
0:48.6	100%.
0:49.3	So I think, so I got two answers to that.
0:52.0	So the first answer I have is,
0:58.0	Bro, so excited to have you on the podcast.
0:59.1	A department fan.
1:00.5	Welcome in the comments.
1:02.5	Brendan Boyd, my man.
1:03.3	What's up, bro?
1:04.4	I'm excited to be here, man.
	...

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