Make Your First Million Doing This! (Assessments) ft. Daniel Priestley | The Dept. #76

The Dept. w/ Omar El-Takrori

Omar El-Takrori

Self-improvement, Business, Education, Entrepreneurship

4.9 • 805 Ratings

🗓️ 4 June 2025

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Dept. Omar brings back best-selling author and entrepreneur Daniel Priestley to break down how coaches, consultants, and creators can scale using assessments. Daniel reveals why most people are selling too early and how using a simple assessment can qualify leads, boost conversions, and automate trust.They explore the strategy behind building your signature ecosystem: from naming your frameworks and creating a signature talk, to turning your method into a book, quiz, and offer that sells itself. You’ll also learn how to test business ideas using Daniel’s “30/150” method, how to simplify to scale, and why naming your IP turns it into an asset. If you want to build a smarter, more scalable business that converts without pitching this episode is the blueprint.

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Transcript

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0:00.0	If you're new to business or content creation or you're looking to start a business one day,
0:04.9	chances are you're probably going to look to design your logo, get your website URL,
0:10.2	but I'm here to tell you after nine years of being an entrepreneur that you don't have a business
0:15.2	if you don't have leads. My first million was one ad going to one introduction presentation with one product sale.
0:22.8	An assessment is a really powerful lead generation strategy where rather than selling what you offer,
0:28.5	you sell the assessment to see if you need what I offer.
0:31.4	In 2015, I needed more leads, so I launched an online assessment.
0:35.2	90,000 people filled it in and we made $20 million.
0:38.1	I'm excited to have back on the department,
0:40.0	business expert, best-selling author,
0:42.2	and serial entrepreneur, Daniel Priestley.
0:45.2	Don't sell what you do, sell the assessment for what you do.
0:47.8	These assessments, I've used them to make tens of millions of dollars worth of sales.
0:52.3	I know, and people are like, it can't be that simple, but I think it is that simple.
0:56.0	That's how simple it is to launch a business.
0:58.0	Everything's downstream of lead generation.
1:00.0	If you can't generate leads, very rarely do you have a business?
1:03.0	I feel like it works for coaches, consultants, service providers.
1:06.0	Is there something that like it doesn't work for it?
1:08.0	Honestly, I, it does depend on Daniel thank you for being back
1:16.1	on the podcast so fun being there last time I'm glad to be back dude and I'm honestly I feel I'm very
1:22.6	humbled that we're even connected because because your light years beyond you, what I dream to achieve in things and even your connections.
	...

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