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WSJ Tech News Briefing

Why More Electric Trucks Aren’t Hitting the Roads

WSJ Tech News Briefing

The Wall Street Journal

Tech News, News

4.31.7K Ratings

🗓️ 26 July 2023

⏱️ 11 minutes

🧾️ Download transcript

Summary

Commercial trucks are huge emitters of greenhouse gases. But battery-powered trucks face challenges that electric cars don’t. WSJ contributor Bart Ziegler joins host Zoe Thomas to explain the speedbumps on the road to mass electric truck adoption. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This episode is brought to you by Shopify.

0:03.0

That's what I hear when I make another sale on Shopify.

0:07.0

The all-in-one commerce platform that allows you to start, run and grow your business.

0:12.0

Shopify is revolutionising millions of businesses worldwide.

0:17.0

So sign up for a £1 per month trial period at Shopify.co.uk

0:23.0

Ask podcast 23 all lowercase and take your business to the next level today.

0:30.0

Welcome to Tech News Briefing. It's Wednesday, July 26th.

0:37.0

I'm Zoe Thomas for the Wall Street Journal.

0:40.0

It's earning season again and investors are watching how advertising and artificial intelligence

0:46.0

will affect the tech sector.

0:48.0

We'll explain how those factors impacted Microsoft, Google and Snap.

0:53.0

Plus, the shift to electric vehicles may seem like it's kicking into high gear, with more drivers and electric cars.

1:00.0

But for commercial trucks, the EV transition is moving a lot slower.

1:05.0

Bard Ziegler wrote about that for the Wall Street Journal, and he'll be here later to tell us why.

1:14.0

Starting though with some exclusive Wall Street Journal reporting,

1:19.0

the company formerly known as Twitter is cutting ad prices as it tries to woo brands back to the platform.

1:26.0

According to emails reviewed by the Wall Street Journal, the Elon Musk-owned social network that now goes by X

1:33.0

is offering new incentives on some ad formats in the US and UK.

1:38.0

It's also warning that if brands don't meet certain spending thresholds, they'll lose their verified status.

1:45.0

TikTok is launching an e-commerce business to sell Chinese-made goods to US consumers,

1:51.0

in a move that steps up its rivalry with shopping platforms Xi'en and Timo.

1:56.0

The video-sharing platform will handle the marketing, after-sale services and logistics for manufacturers and merchants in China.

...

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