Real quick, guys, if you can think about how you found this podcast,

somebody probably tweeted it, told you about it, shared it on Instagram, or something like that.

The only way this grows is through word of mouth.

And so I don't run ads, I don't do sponsorships, I don't sell anything.

My only ask is that you continue to pay it forward,

do whoever showed you or however you found out about this podcast that you do the exact same thing.

So if it was a review, if it was a post, if you do that, it would mean the world to me,

and you'll throw some good comment out there for another entrepreneur.

When we're looking at companies, we want to see companies with strong LTVs,

or the potential to have strong LTVs, so that in the future, we get to spend more

in the acquisition and scale the business.

Welcome to the game where we talk about how to get more customers,

how to make more customers, how to keep them longer,

and the many failures and lessons we have learned along the way.

I hope you enjoy and subscribe.

So I was talking to an entrepreneur who applied through acquisition.com

to potentially become a portfolio company.

And one of the questions that I asked him on the call was,

so what's your LTV?

Like how much, you know, how much you make per customer over the lifetime?

And he honestly was like, I don't know what it is.

I know I should know, blah, blah, blah.

...