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Real Estate Training & Coaching School

Why LIKES Don't Make You Money: How To Leverage Your Leads

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Business, Careers

4.7669 Ratings

🗓️ 7 July 2016

⏱️ 36 minutes

🧾️ Download transcript

Summary

"Tell everyone you know you're in real estate."  That's what we were all taught.  And that's what we did.  Facebook came along and made it easy with "likes" but are you wondering where the real business is?  Where's all the referrals from the people who supposedly "like" you and your page?  Christina Ethridge, founder of LeadsandLeverage.com, shares the keys to using Facebok to produce REAL business and why you shouldn't get distracted by "shiny" things! Schedule A Free Coaching CallVisit Tim & Julie Harris OnlineListen on iTunesListen on Stitcher

Transcript

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0:00.0

Welcome to Real Estate Coaching Radio, America's number one trusted resource for realtors who demand authentic real-time coaching.

0:21.1

Starring, award-winning real estate coaches Tim and Julie Harris.

0:25.3

Get ready for unfiltered, full-strength honesty about what is truly working

0:29.5

to get you into action and make you money in this new real estate boom.

0:34.7

Now to our hosts, Tim and Julie Harris.

0:47.4

We're joined today by Christina Etheridge, the founder of Leads and Leverage.com.

0:52.7

Christina had 20 years and 3,000 deals in the real estate business under her belt when she turned her real estate

0:54.5

team over to her family to start a company in 2013.

0:58.7

With the college degree in marketing, a long history of retail marketing for her family's

1:03.1

store chain, and a passion for lead generation, Christina was constantly in pursuit of

1:08.5

the truth about what worked to generate business as the world embraced the new frontier of social media.

1:14.9

When she's not helping people leverage their leads, she and her husband Chuck and their four boys can be found traveling around in their RV, participating in the arts, volunteering, and playing the cello.

1:27.0

Now, let's welcome Christina to the call as we join our host, Tim Harris.

1:33.1

Hi, Christina, welcome to the show.

1:34.7

I've been looking forward to our time together, and thank you sincerely for being my co-host.

1:39.2

When I read your article on Inman, I knew that we were kindred spirits.

1:42.6

So welcome to today's radio show.

1:45.2

Thanks so much. I'm excited to be here.

1:49.6

So let's you and I make a commitment to all the listeners that you and I are going to have no

1:54.1

sacred cows. There's going to be no topic that's going to be too sensitive to discuss,

1:59.3

and we're going to be as, you know,

2:00.9

point blank and honest as we can muster. Agreed?

...

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