Why Light Exposure is Fundamental to Wellbeing | Joovv, Wes Pfiffner

Finding Mastery with Dr. Michael Gervais

Dr. Michael Gervais

Sport Psychology, Finding Mastery, Mental Health, Mindfulness, Business, Self Help, Michael Gervais, Health & Fitness, Mindset, Psychology, Self-improvement, Education

4.7 • 1.7K Ratings

🗓️ 21 October 2020

⏱️ 85 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week’s conversation is with Wes Pfiffner, a member of Joovv’s leadership team.

Joovv is the first company to develop a modular, full-body light therapy for personal, in-home use.

So why am I so interested in light therapy?

You probably know that UV light from the sun helps us create Vitamin D, but other colors and wavelengths of sunlight are crucial for our health as well, like red light and near-infrared light.

I’ve been hooked on Joovv for a while and I wanted to have Wes on to take a deeper dive into their technology and how it can make a difference for you.

In this conversation, Wes breaks down the basics of light and how it works on a cellular level, leading to some commonly known (and some not so common!) ways healthy light exposure optimizes health, and why you should prioritize this therapy the same way you do diet and exercise.

Joovv also just launched their next generation of devices – you can learn more and take advantage of an exclusive offer at Joovv.com/findingmastery.

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Transcript

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0:00.0	90% of Americans time is now being spent indoors their lifetime.
0:05.4	So we're just not a balance, right?
0:07.0	And we do this as a society, and humans in general.
0:10.7	We advance very quickly, and then we realize, huh, that might not have been the best
0:16.6	thing to do. You know, light is a fundamental piece of our health that we just in general most people don't have a very good
0:24.5	understanding on and once you start wielding it to your to your benefit you can
0:29.4	see pretty traumatic changes. Okay, welcome back or welcome welcome to The Finding Mastery Podcast. I'm Michael Jervay.
0:46.8	By trade and training, I am a sport and performance psychologist.
0:51.1	And I'm fortunate enough to work with some of the most extraordinary thinkers and doers in the world and this
0:55.5	podcast was designed to capture the essence of those conversations.
1:00.3	Now nobody that I've actually had conversations within this podcast is a client, but these are people that are switched on.
1:08.0	They've got a point of view, they've dedicated their life efforts toward understanding high performance from the inside out.
1:15.6	Finding Mastery is brought to you by Kuzin Macha. I have been a T and Machia lover for decades now and I'm a big believer in their benefits.
1:24.4	If you've tried Macha, you probably understand why.
1:27.4	With its unique combination of caffeine and althanean and antioxidants,
1:32.3	Machia provides that subtle boost of energy and clarity without the crash.
1:38.6	It's more than just caffeine.
1:41.2	It literally is a superfood. However, after experimenting with dozens of brands over the years,
1:47.0	I realize that not all machia is created equal, and that's why I am so stoked to be partnered with Kuzin Macha.
1:55.0	Kuzin Macha is 100% organic, sourced directly from Japanese tea farms,
2:00.0	and is ground in real time using their macha maker, which is like an espresso machine, but it's for
2:07.6	macha.
	...

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