Why It's Important To Diversify Your Traffic Sources | Ep. #384

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 August 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #384, Eric and Neil discuss why it’s important to diversify your traffic sources. Tune in to know the key traffic sources you should be leveraging and why you shouldn’t focus on just one traffic source. You’ll also discover the top, highest ROI marketing strategy to date. Time Stamped Show Notes: 00:27 – Today’s topic: Why It's Important To Diversify Your Traffic Sources 00:40 – Even if Neil is getting traffic from content marketing, if Google decides to ban him, it’s gone forever 00:57 – Therefore, you need to diversify your traffic sources 01:07 – There are a lot of people who have invested everything on SEO; they were clueless about what to do after an update 01:26 – You should have a good mixture of everything, like Google News traffic 01:35 – Social media channels are the best sources of traffic, not just Facebook 01:40 – Your choices are Facebook, LinkedIn, Twitter, Pinterest and Quora 01:52 – Paid advertising drives traffic 02:03 – Create videos or audio files to get into other communities like iTunes and YouTube 02:23 – Make sure you’re collecting emails, too 02:42 – It’s still one of the highest ROI in marketing activities 02:53 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:38 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That’s it for today’s episode! 3 Key Points: Diversifying your traffic sources gives you more chances to stay in the game should some of your platforms decide to ban or remove you. Leverage ALL social media platforms—this will cover you. Building an email list still drives the most traffic so make it your priority. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your
0:50.8	low time.
0:51.8	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel, and today we're going to talk about why it's important to diversify your traffic sources.
1:02.0	So in today's world, I mean, let's look at everything, right?
1:06.2	Even though Neil crushes it with content marketing,
1:09.0	so a lot of SEO traffic coming in, right?
1:11.3	If Google magically one day decides to bad him, then, you know, he is kind of screwed if he's relying completely on organic traffic, right? So that's why, like, you know, if you look at the Facebooks of the world, even if you look at Google, you look at YouTube, things like that, they have full control of everything.
1:27.0	So you need to be able to diversify your traffic sources. So if one thing shuts down, you know, you're not shit out of luck and you're not going
1:32.8	to you know you know you know you know you're not to shut your business down the next day and I've
1:35.7	seen a lot of people dedicated to SEO in the past I've read a lot of forums
1:39.1	and you know when an update happens you know they start to go crazy and then they lose their shirt they lose their
	...

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