How to Make Users Watch Your Full Video | Ep. #383

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 18 August 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #383, Eric and Neil discuss how to make users watch your full video. Tune in to learn what strategies you can employ to keep your audience engaged. You’ll find the value of a good hook and the importance of producing high quality videos—all tactics that Neil has used to ensure people stick around to the end of your video. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Users Watch Your Full Video 00:40 – To make users stay, mention at the start of the video that you have something for them at the end of the video 00:46 – It entices people and it’s a strategy that works well 01:01 – “Have a really good hook in the intro” 01:18 – When Neil creates a video with a number of tactics, he will say that ONE of them will help the viewers immensely, so they should stick around and watch the whole video 02:05 – Eric tends to watch videos that are 5-10 minutes long 02:19 – Keep your video in high quality and make sure it’s well produced, even if it’s short 02:44 – Add some animation to your videos 03:11 – Neil’s editors continually adjust the frames 03:23 – This way, the viewers won’t get bored 03:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:24 – Go to SingleGrain.com/giveaway for multiple entries 04:34 – That’s it for today’s episode! 3 Key Points: Entice people by having a great hook at the start of the video; having a surprise for them at the end can also work to keep them watching. A short, well-produced, high quality video is more likely to get watched than longer, poorer quality one. Add animation, adjust your frames—do what you need to do to keep your video enticing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how to make users watch your full videos.
1:02.0	So easy way to do this, I mean if you guys want to get people to stay until the end,
1:06.2	if you're doing a webinar or if you're doing any kind of video at all, you just say,
1:09.2	hey, you know, just stay until the end in the very beginning to say, if you stay until the end
1:12.4	and I'll have a special bonus for you right that's always worked really well
1:15.4	because you want to entice people to actually wait till the end to find out you know what
1:19.6	that surprises or maybe you can say hey if you stay till the end I'll give you a
1:23.7	subscription of this so they know what's coming you know that's an incentive for
1:27.2	them to actually watch the whole thing. Another thing that you can end up doing is
	...

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