Why International Expansion Is a Huge Business Growth Hack

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 21 August 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about the common pitfalls of focusing solely on your local region and the immense potential of expanding your business to a global scale. Tune in for our strategies for tapping into international markets, attracting diverse clients, and seizing opportunities abroad. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: generating revenue from multiple countries. [00:15] The various countries our clients are based in. [00:34] Why it’s important to expand marketing efforts beyond one's region. [00:51] What makes international expansion more beneficial than local? [02:05] Our simple playbook for international expansion. [04:05] The importance of cultural fit and shared values in hiring key executives for international expansion. [06:07] Using HREFLANG to rank content in different languages and countries. [06:36] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Today we're going to be talking about generating revenue from multiple countries.
0:06.0	So in marketing most people usually focus on the region where they live.
0:09.0	We live in the United States.
0:11.0	Single Reign mainly does work with U.S. based companies. But Eric, you get
0:15.6	traffic from all over the world, right? Correct. What percent of your traffic do you think is
0:19.2	United States? 65 percent. All right? Do you have clients from other parts of the world?
0:25.0	We do.
0:26.0	What other parts of the world?
0:27.0	I think Australia, Spain to name a few and other regions.
0:32.0	Yeah. So the point I'm trying to get at is an easy way to expand your marketing that I think most people
0:37.2	mess up on is they only focus on their region and you've been expanding and trying to
0:42.0	generate revenue from outside of the United States for a bit,
0:45.0	whether it's e-books, courses, events, agency services work, and we do the same thing too.
0:51.0	So this economy is bad.
0:52.0	Our US agency got hit the hardest. It was also the
0:54.8	largest. But we've been making up a lot of the differences by expanding
0:59.2	overseas and we're in 17 countries I think right now.
1:02.6	So if you're to blend, so you,
1:04.3	the United States versus your blended international,
1:07.1	what do you think would be the delta?
1:09.2	International is growing 60 plus percent year to date.
1:11.9	And then US.S. is down. U.S. is flat. Okay, it's flat. Okay, that's a big difference.
	...

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