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Marketing School - Digital Marketing and Online Marketing Tips

Advanced SEO Tactics for 2023

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 20 August 2023

⏱️ 9 minutes

🧾️ Download transcript

Summary

Tune in for a more surprising advanced SEO tactic and related M&A strategies.

Transcript

Click on a timestamp to play from that location

0:00.0

All right, so we're going to talk about advanced SEO tactics for

0:03.4

2023 and beyond. So this is fresh because we did like a webinar this morning.

0:07.7

You're going to be doing a webinar in two weeks, but we talked a lot about

0:10.3

advanced SEO tactics with Brian Dean. So I can kick it off or you can kick it off.

0:14.1

Go for it. What did you guys talk about? So at a high level we talk about making a lot of

0:18.8

templated pages and so for his site exploding topics he has a lot of like fastest startups right now

0:24.6

exploding startups right now and he actually started to make like different so he

0:28.6

made those templates those drive a lot of traffic he says like 200,000 visits a

0:31.6

month or so which is pretty decent.

0:33.0

But then I talked about more so creating templates and I'll explain what that means in a second,

0:38.0

but for like if you're a competitor to Salesforce. Salesforce Alternatives or Salesforce versus HubSpot as an example.

0:45.2

And so what I'm basically saying is you want to have middle of the funnel to bottom of the funnel

0:48.9

keywords that you're aiming for that have high intent and then you're creating a lot of templates and this is the whole concept of

0:54.6

programmatic SEO that we talk about which is not new at all I want to emphasize that that's not new

0:58.8

but it is now workable because you can use open AI's API and now with the chat

1:04.4

chibity for API which costs like 10 times more or something like that per

1:08.0

API call you can now do this at a very high quality.

1:11.6

One thing that we do that we think is really advanced and a lot of companies don't do it.

1:16.8

Most websites that we deal with have a ton of content.

1:19.4

If you look at Wikipedia, the reason they do so well and they rank for almost everything is their

1:23.9

content's always up to date. It's a factor that a lot of people take for

1:26.8

grant when it comes to SEO. So in our analytics, we flag all pages that we look at year over year.

...

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