Today we're going to be talking about if books really help with marketing. You see companies all the time releasing books to help them generate more sales, but do they really help? Now, Eric, you have a book. I have a book as well. You're a best-selling

author, right? And I was also a best-selling author. You're a New York Times

best-selling author. Yeah, that's all the same stuff. And I found that a book didn't help me

generate more revenue didn't help much with marketing. Did you find it helping you

with much? No, and I'll tell you what I think we both have really interesting

stories here.

So you want to go on yours first?

So Neil's book was called Limitless.

Hustle.

Hustle.

Same thing. Yeah, it doesn't matter.

Yeah, so the book was Hustle.

We sold a lot of copies to Corporation, sold a lot of copies to corporations sold a lot of copies in general hit the New York Times list I think three weeks in a row I could be wrong but I think it was three weeks in a row and what we found is it didn't do much for us. I think there's a few issues that I learned

when it comes to books and marketing. One, hustles a broad topic, it's not related enough to marketing.

So it didn't help from that aspect. Two, I had

co-authors, nothing wrong with my co-authors, but if I published the book and it

was just me, I think it would have done better. Three, unless your book could be on something really, really mainstream, I don't think it's going to, like Tim Ferris for our work week, I don't think it's going to help that much.

And four, if you create an industry related book,

it can help with marketing,

but you've got to spend a lot of money promoting it

and look at your book as a loss leader,

not a money generator, and you have to look at your book as a loss leader not a money generator and you have to look at your

...