Recently, I put together a couple of videos from a Q&A that I did with Danny from Optimize

my B&B and he went down really well. You loved it. The comments and the messages that I got back.

So I dug into my little archive and I managed to find another fantastic Q&A with Chris Taylor who

is an Instagram expert. These videos are going to be packed with information. So please do take

note, they're short-sharp to the point but they will give you all the tools and the tactics that

you need to make Instagram work for you and your hospitality business. So please do stick around.

Before we get started, uplifting a sponsoring this episode, uplifting fantastic PMS. They're

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recorded some really big numbers. They've got some fantastic people that I know quite well that

rave about it. Shameel May down in Birmingham. We've got Ryan Lucas now using it up in Newcastle,

Luke Holmes. So again, please, please, please do go check them out. Boosely.co.uk forward slash

uplifting UPLISTING. And without further ado, let's get on with today's lesson.

So can you please explain in most simplistic form what Instagram reels is and why people should

pay attention to it? Cool. So Instagram reels quite simply is again another form of short-born

content. So it was a TikTok rip-off. So they saw TikTok really scaling and taking the market

by storm. And as Instagram and Facebook do, like Zucks is the king of it, they see an opportunity

to be able to share a market and then they go in after it. So Instagram reels is basically Instagram's

version of TikTok. And I've got a kind of mixed feeling with it. And this has just come from

practicing and really experimenting with the powers of it. It's really, really good in terms of the

because it's a new feature and any new feature that you see on the platform, they want it to take off

the social media platform. One, they've spent millions developing it. So they need it to take off.

They need people to use it. There's more any user that creates the short-form content,

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