Recently, I put together a couple of videos from a Q&A that I did with Danny from Optimize

my B&B and he went down really well. You loved it. The comments and the messages that I got back.

So I dug into my little archive and I managed to find another fantastic Q&A with Chris Taylor who

is an Instagram expert. These videos are going to be packed with information. So please do take

note, they're short-sharp to the point but they will give you all the tools and the tactics that

you need to make Instagram work for you and your hospitality business. So please do stick around.

Before we get started, uplifting a sponsoring this episode, uplifting fantastic PMS. They're

guaranteed that you will never get a double booking. They are all about the direct bookings. They've

recorded some really big numbers. They've got some fantastic people that I know quite well that

rave about it. Shameel May down in Birmingham. We've got Ryan Lucas now using it up in Newcastle,

Luke Holmes. So again, please, please, please do go check them out. Boosely.co.uk forward slash

uplifting UPLISTING and without further ado, let's get on with today's lesson.

Creator Studio is the tool that I like. I use it. It's a cool little way to be on Facebook and

Instagram at the same time. Now I'm really interested to get your opinion on this because

just somebody who's very good at it. Now, number one, do you use Creator Studio? Yes, I know.

And number two, if not Facebook Creator Studio, do you recommend using a third party software

to publish content to Facebook and Instagram? So if you have to schedule content,

we use Creator Studio, yes. We use Buffer for LinkedIn scheduling, quite simply. But for Facebook and

Instagram, we use Creator Studio with third party API, like in terms of the way that it integrates

multiple nodes better than me, but any external provider that isn't under Zuckerberg's control will

automatically have a negative impact in your overall reach and impressions you get.

So to name a few, Buffer, Hootsuite, Later, Planoly, Sprout, Social, Post-it,

...