Recently, I put together a couple of videos from a Q&A that I did with Danny from Optimize

my B&B and he went down really well. You loved it. The comments and the messages that I got back.

So I dug into my little archive and I managed to find another fantastic Q&A with Chris Taylor who

is an Instagram expert. These videos are going to be packed with information. So please do take

note, they're short-sharp to the point but they will give you all the tools and the tactics that

you need to make Instagram work for you and your hospitality business. So please do stick around.

Before we get started, uplifting a sponsoring this episode, uplifting fantastic PMS. They're

guaranteed that you will never get a double booking. They are all about the direct bookings. They've

recorded some really big numbers. They've got some fantastic people that I know quite well that

rave about it. Shameel May down in Birmingham. We've got Ryan Lucas now using it up in Newcastle,

Luke Holmes. So again, please, please, please do go check them out. Boosely.co.uk forward slash

uplifting UPLISTING and without further ado, let's get on with today's lesson. Please

just explain the hashtag system and exactly how it works on Instagram. Of course. So for those of

you that don't know what a hashtag is and again, like literally this is something which

takes a little bit of time to get your head around. But basically it's a way for Instagram to

categorize content. So the way that I've always explained it previously, it's almost like an

index in the back of a nonfiction book where you want to find a particular bit of information.

You go to the back of the book and you go, okay, call that page 63, scroll to page 63,

and only that information is there. So basically it gives you the ability to search for content

which you are interested in. Now, as a creator, it's really, really powerful. As a consumer,

it gives you the ability to find content that you're interested in. As a creator, it gives you the

ability to be found by people that are interested in your content, but don't quite know who you are

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