Why I’m Doubling Down on Analog in a Digital Era
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 13 April 2026
⏱️ 54 minutes
🧾️ Download transcript
Summary
In this episode, I sit down to discuss the massive shift we're seeing in 2026. I talk about the "Barbell World," where extreme technology and real-life analog experiences are both exploding in value. I encourage you to stop being a "mason" and start becoming an "architect" by using AI to scale your thinking rather than just your tasks. I also discuss why I’m hyper-focused on YouTube and long-form writing to stay relevant in a world driven by LLMs. You’ll learn about:
The Rise of Analog Value
How to Build an AI-Proof Personal Brand
The Difference Between Real Entrepreneurs and Executives
How to Use "Practical Optimism" to Beat Anxiety
Why Curiosity and Humility Are Your Greatest Superpowers
Transcript
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| 0:00.0 | The person that's very comfortable with analog hosting a conference. |
| 0:03.7 | Having 25 people in this room right now while we do this, |
| 0:07.1 | brands are gonna find incredible value in the analog world. |
| 0:11.0 | Real life, restaurant, real life studio podcast, |
| 0:14.1 | real life is gonna explode. |
| 0:16.0 | We're gonna live in this barbell world. |
| 0:17.5 | Extreme technology, but extremely scaled. |
| 0:20.9 | What we take for advantage us for is like, that's normal, |
| 0:24.0 | like being outside, like a pop-up shop, you know, |
| 0:26.7 | going to a sporting event, they're gonna continue |
| 0:29.3 | to increase in value. |
| 0:31.3 | This is the Gary Vee Audio Experience. |
| 0:35.7 | You know, I've been watching you for eight years now, so I've been preparing for |
| 0:39.6 | this interview for eight years. And what I noticed about you is that you're right at so many |
| 0:44.9 | things. I remember you predicted TikTok, and you were the reason I started TikTok. I have three |
| 0:49.1 | million followers there because you were like, you need to start TikTok. And I remember you were |
| 0:52.8 | talking about voice that we're going to talk to our computers with voice |
| 0:56.8 | when it wasn't that obvious |
| 0:58.5 | because voice wasn't good back then |
| 1:00.5 | and now it's a reality. |
| 1:03.4 | So when you're looking at this AI era, |
| 1:06.2 | do you think it's our last chance to build well right now? |
... |
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