The Golden Era of LinkedIn and the Power of "No"
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 14 April 2026
⏱️ 59 minutes
🧾️ Download transcript
Summary
In this episode of the GaryVee Audio Experience, I sit down for a Q&A to discuss the biggest marketing arbitrage available right now: LinkedIn. I break down why it’s currently mirroring the 2011 era of Facebook and why you need to stop making excuses and start posting. I also dive deep into the operational realities of building a $100 million agency, the importance of "documenting" over "creating," and why your biggest growth will come from the word "no."
You’ll learn about:
- The Current Arbitrage on LinkedIn
- Why You Should Be in the "Mickey Mouse" Business
- The "Document, Don't Create" Content Strategy
- How to Scale a Service Business through HR
Transcript
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| 0:00.0 | Security program on spreadsheets. New regulations piling up? An audit dread. It's time for Vanta. |
| 0:06.8 | Vanta automates security and compliance, brings evidence into one place and cuts audit prep by 82%. Less manual work, clear a visibility, faster deals, zero chaos. |
| 0:18.8 | Call it compliance or call it calm compliance. Get it. Join the 15,000 companies using Vanta to prove trust. Get started at vanta.com slash calm. Most people play golf because that's the thing they choose to do. That's their escapism. They like it. Do you ski? Because they escape. They like it. They swim. They play tennis. They go out at night. |
| 0:39.3 | They go to the club. They watch sports. They play video games. For me, I'm trying to push the |
| 0:44.2 | conversation of can you make that your business? Because if you feel the same way about going |
| 0:48.0 | skiing for a weekend as you do waking up Monday morning for your thing, which is how I live my |
| 0:52.3 | life. And I see it in others, |
| 1:00.0 | everything changes. All the good shit happens. This is the Gary Vee audio experience. |
| 1:05.7 | What did I do when I had no money? Which is really basically the framework of the talk, |
| 1:10.3 | which is, you know, a lot of people in this room that are familiar with my work, I talk about a lot of progressive things, a lot of things, but the reality is I always remember when I kept trying |
| 1:15.0 | to change the narrative in the late, in 2014, 15, 16, which is I didn't build Wine Library |
| 1:20.5 | through just social media. I did direct mail. It was search. It was email marketing. |
| 1:26.3 | And I took it way back because I knew that a lot of people |
| 1:28.3 | in the room had no marketing budget, |
| 1:30.3 | and it made me remember something that is super fun for me, |
| 1:33.3 | which is literally week one, out of college, |
| 1:36.3 | no marketing budget. |
| 1:38.3 | I printed a bunch of 20% off by the case of wine things |
| 1:43.3 | on a picture I made in some sort of version |
| 1:47.7 | of old school photo, not even Photoshop yet. |
| 1:50.0 | I mean I was so computer illiterate. |
| 1:53.1 | I couldn't even like know what I was doing. |
... |
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