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The GaryVee Audio Experience

The Future of CPG: Why Collectibility and Clean Ingredients are Winning

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.818.3K Ratings

🗓️ 10 April 2026

⏱️ 21 minutes

🧾️ Download transcript

Summary

In this episode of the GaryVee Audio Experience, I talk about my newest venture into the CPG world with Very Luckee Gummies. I discuss my thesis on how collectibles will revolutionize consumer products and why I’m doubling down on live social shopping platforms like TikTok Shop and Whatnot. I also share my philosophy on "micro-quitting" and why self-awareness is your greatest asset in business. You’ll learn about:

  • The Intersection of Collectibles and CPG
  • My Philosophy on Micro-Quitting vs. Macro-Quitting
  • How to Scale a Brand via Live Social Shopping
  • Why "Humanity" is the Best Marketing for Small Businesses

Transcript

Click on a timestamp to play from that location

0:00.0

In the macro, never give up fighting

0:03.0

for happiness and prosperity.

0:05.0

In the micro, always be self-aware enough

0:08.0

to know when you might not be in the right spot.

0:10.0

This is the Gary Vee audio experience.

0:15.0

Hey folks, it's Ray with Tate's Radio.

0:17.0

Right now I am supremely honored,

0:18.0

or should I say very lucky to be sitting down

0:20.0

with the legend Gary Vaynerchuk, better known as Gary Vee. should I say, very lucky to be sitting down with the legend.

0:21.2

Gary Vaynerchuk, better known as Gary V. Gary, it's so great to see you. Thank you for having me. That was very kind. We're here at Expo West. Yes. Your booth is mobbed. You have been talking to people left and right, which is awesome. I mean, this is kind of your thing. It's my shtick. I do like people.

0:36.5

But we're here today to talk about

0:37.7

very lucky, which is your new brand

0:39.9

of Better for You Gummies.

0:41.3

Yes. your thing. It's my stick. I do like people. But we're here today to talk about

0:37.7

very lucky, which is your new brand

0:40.0

of Better for You Gummy.

0:41.5

Yes.

0:42.0

So how long has this been in development?

0:44.5

You know, I mean I started a wine brand

0:47.0

seven, eight years ago called Empathy Wines

0:49.2

with two partners who were

0:51.3

former interns of my agency,

...

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