This is the Gary V. Audio Experience.

Thank you, Finland.

I'm super excited to be here, and really very honestly,

I'd like to get to the Q&A portion of this pretty quickly.

I wrote a book called Ask Gary V because I do believe that these kind of events are incredible

and a lot of very smart and special people come and pontificate and what have you.

But the interaction is the single greatest way to get deep instead of wide

and I think at the end of day for everybody that has decided to come to this conference.

There's tangible things we want. There's something we want.

And that's actually where I want to start.

Actually, you know what? Let's start with this. Before I go into this, by show of hands,

how many people here have no idea who I am or anything about my field?

Tell the truth. Raise them.

That fucking hurts.

Thank you, Finland. I'll see you next time.

That's tough way to start.

I thought that was the case, and I understand why.

And so I'm going to spend a few minutes giving you my background because I think it's the foundation

of what I want to bring here.

I did a lot of work on the flight over here to understand the audience.

I think a lot of times when I speak a conference or other speaker speak,

we make some misdistinctions of B2B, B2C, things of that nature.

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