This is the Gary V. Audio Experience.

International, how are you? Super exciting podcast.

Today is one of those special episodes where I get to go in depth with a new business.

You know me, I pretty much want to open a new business every day of my life.

But this one has a real special feeling.

As a matter of fact, if you go to vcrgroup.com right now,

if you're not walking dog or working out or on a flight,

if you can go to it vcrgroup.com,

that is the hospitality restaurant group that I'm starting with David Rolod,

Rodolins, excuse me, and Josh Kapon,

Chef Josh Kapon.

You'll see the heart in our logo.

And that's how I feel about this one.

This one would be the devastation of my life if it's not successful

because I've been in business for a long time.

I have incredible partnerships.

Obviously, I've mainly been in my business with my dad, my brother.

But this one feels so, so, so right.

So I'm very excited to introduce them to my broader community through this podcast.

We're going to go into where the hospitality industry is.

What's going on with post-COVID restaurant life in New York,

seen and a little bit of like origin story,

...