How to Use Your Current Customer Base to Find New Ones

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 4 September 2021

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's episode is a classic segment from GaryVeeTV! Nothing is more valuable for acquiring new customers than your already loyal base. These people are extremely valuable to the growth and expansion of your business to new people. They have used your product, enjoyed it, and can share their experiences with friends and family which is always more valued than a random review from someone on the internet. Focus on your first-party data and how to leverage those people to get more customers into your ecosystem.

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Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:05.0	Okay, so launching a new dystrap of brand.
0:09.0	So a dystrap of model as well as a brand.
0:12.0	So people were having some challenges just connecting a band coming to your house to change your tires versus for the last 90 years going to brick and mortar.
0:21.0	So trying to figure out how we could be more strategic in driving appointments.
0:28.0	So there's a certain number of appointments that we need to do each day per van as well as.
0:34.0	Are they your own operated and own vans?
0:37.0	Yes.
0:38.0	Yes. Yeah.
0:39.0	So so we have those are all they're indifferent.
0:41.0	How much first party data do you have on prior customers through the years?
0:47.0	Well, we're trying not to target our traditional customers.
0:51.0	So we're we're we're looking for new customers in the market.
0:54.0	So I think that might be a mistake, which is why I'm asking the question.
0:58.0	Let me phrase.
0:59.0	I think you should 100% target new customers.
1:04.0	To back to the question, brother, do you have the information of all your customers through the years?
1:10.0	Yes.
1:11.0	Yes.
1:12.0	Yes.
1:13.0	Yes.
1:14.0	We could get it.
	...

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