When you learn how to strategically share and craft stories, this is not a technology that comes and goes.

Just like the art of negotiation, this is a skill that you can use for the rest of your life.

Today's guest is Andy Enriquez, master storyteller, keynote speaker, and the brilliant mind behind the story

into profit framework. And he has spent his career helping leaders, entrepreneurs, and

communicators understand one thing. The most powerful negotiation tool you will ever have is a good

story. It's more than just you're telling a story. It's about strategic storytelling. It's about

using the story as a tool. It's about understanding that the shortest distance between you and the

person that you want to influence is a well-told story. And so when you can leverage story strategically,

you are able to attract more customer and clients, increase your conversions,

get people to actually remember what you had to share with them, actually get them to buy into your big idea,

position yourself as an expert. And it's different stories that do every single one of those things.

I'm going to be honest with you. After this conversation, I had to sit with It's different stories that do every single one of those things.

I'm going to be honest with you.

After this conversation, I had to sit with it for a minute because Andy said some things that made me rethink the way I've been showing up as a speaker, as a communicator, and as a

negotiator.

So, buckle up.

We go deep into how to find your stories, how to own them, and why the ones that

you've been sleeping on might be your greatest untapped asset. And I'm not joking when I say that I

fundamentally change the way that I tell stories on stage because of this conversation with Andy.

So if you want to tell the perfect story, this episode will change your life.

Let's jump in. This episode is brought to you by Granola, Shopify, and Fabric by Gerber Life.

If meetings are eating up your day and you want clean, structured notes without the stress,

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