Keep Your Job, Add Income: The Smart Way to Monetize Your Expertise
Negotiate Anything
American Negotiation Institute
4.7 • 748 Ratings
🗓️ 27 April 2026
⏱️ 68 minutes
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| 0:00.0 | Today I'm sitting down with Mitch Matthews, executive coach, keynote speaker, and host of the Dream Think Do podcast, where he's gone deep with everyone from bestselling authors to Olympians. |
| 0:11.7 | Mitch has spent nearly two decades helping successful professionals build coaching and speaking businesses, not by blowing up their lives by convincing them to take big, unnecessary risks, |
| 0:22.2 | but by adding to their lives 15 minutes at a time. |
| 0:26.6 | In this conversation, we get into why the burn the boat's advice might be the most dangerous |
| 0:31.3 | thing you've ever been told if you really want to start your entrepreneurial journey. |
| 0:34.8 | We talk about what neuroscience actually says about why |
| 0:37.8 | high-performer stall and why the fix is often simpler than you think, and Mitch lays out the |
| 0:42.9 | sequence he's used to help people go from hidden expertise to real income without ever sending |
| 0:48.9 | a resignation letter. If you've ever felt the itch to do more, more impact, more income, and more legacy, |
| 0:56.4 | this episode's for you. Let's get into it. This episode is brought to you by Granola, Shopify, |
| 1:04.0 | and Fabric by Gerber Life. If meetings are eating up your day and you want clean, structured |
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| 1:15.3 | into a real business? Sign up for your $1 per month trial with Shopify at shopify.com |
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| 1:30.5 | Policies issued by Western Southern Life Insurance Company, |
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| 1:38.0 | Let's start off with your journey, Mitch. |
| 1:39.8 | I think that would be great because you're a great case study in this. |
| 1:43.1 | Yeah. |
| 1:43.3 | And then we can talk about some of the other folks and, and see how negotiation was sprinkled |
| 1:49.0 | throughout this journey, too. |
... |
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