The Social Media Strategy Small Businesses Can Win With
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 25 March 2026
⏱️ 43 minutes
🧾️ Download transcript
Summary
In this episode of the GaryVee Audio Experience, I talk about the massive shift in consumer attention from television to the mobile device and why "dinosaur" marketing tactics are failing in today's market. I encourage you to understand the power of organic reach on platforms like TikTok and LinkedIn and explain why I believe every entrepreneur should be producing 30 to 50 pieces of content daily. I also discuss the leverage you gain by starting a local podcast and why the sports card market is currently the most underpriced asset class in the world.
You’ll learn about:
The Concept of "Day Trading Attention"
How to Scale a Brand Without Traditional Retailers
The "High School Party Rule" for Business Development
Transcript
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| 0:00.0 | Small brands have one TikTok that goes viral that out sells in product what a Fortune 500 competitor there is spends millions of dollars in television investment. |
| 0:09.6 | If you were a small entrepreneur, you couldn't get into Walmart. You couldn't get into Sephora and Alta. |
| 0:13.8 | You couldn't get into CVS or Wegmans. You also didn't have enough money to run television spots. |
| 0:19.8 | That's all been flipped because attention has shifted |
| 0:22.4 | to the mobile device and to social networks |
| 0:24.8 | and distribution has shifted to Amazon 3PLs |
| 0:29.4 | to Shopify opportunities. |
| 0:31.6 | You know, you don't need to win at Walmart |
| 0:34.2 | to build a big business. |
| 0:35.8 | This is the Gary Vee audio experience. |
| 0:40.0 | What has been the most important |
| 0:42.0 | strategy for you in shifting your approach |
| 0:45.2 | and growing online communities and your brand |
| 0:47.6 | from 15 years ago to today? |
| 0:50.2 | To really win with the consumer, |
| 0:52.6 | you have to have a level of relationship with it, with them, with the collective that is grounded in a astonishing level of humility and non-transactional DNA. |
| 1:05.2 | I would argue that most people struggle in business and marketing because they are overly emotional about how |
| 1:11.9 | they make their money today. Overly emotional about how they make their money today. Why do you say |
| 1:18.2 | that? When I'm in those meetings with those CMOs, when I talk about TikTok live shopping |
| 1:24.3 | or I talk about influencer marketing, TikTok live shopping, if I talk about influencer marketing. |
| 1:33.9 | TikTok live shopping, if you talk to a retailer who's got 400 leases around the country and all their cogs are caught up and in stores and fixtures and employees, me pontificating |
| 1:43.0 | that in a studio like this, you can sell just as much |
... |
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