What up guys? Welcome back to the Jeremy Scott Fitness podcast and radio show. We are chatting today about why eating right and healthy is so hard. And we talk a lot about this with our clients, athletes, and everybody we come in contact with. It's probably, you know, number one two of the the most asked questions we get or their

struggles i should say like why they can't get things done why they can't follow through why they

can't find a quote unquote diet or plan that works for them and it's tough i will let you guys

know that it is one of the hardest things you'll do in your life is to reprogram your brain of how you think about food how you eat how you go about everything with

it i mean literally from if your emotional triggers uh if it's stress eating whatever it may be

some of these things have been ingrained in you for many many years and uh it's really hard

to fight through them now i use that in the context of outside of some

real life shit, you guys, like obviously if you're battling cancer or paralyzed or you have some

real life altering stuff, like that's in a different category. Of day-to-day things that you do,

changing how you eat and live your life in terms of food and drink is one of the toughest things

you'll ever fucking do. I can promise you that. Anybody who sells you anything other than that

is full of shit. It's just the reality. There's no easy way to go about it. If it was, if the answer

to be like lean and healthy and ripped and sexy and look like a rock star was just move

around more and eat less we would have fixed this problem a hundred years ago but it isn't just go to

any i mean if bookstores still exist i'm dating myself if you go to amazon or if you can find a

barns and noble or anywhere for that matter and look at how many books on diet and exercise there are. Literally tens of thousands of books on how to eat this way and do this and this. And we also have a cookbook that's on Amazon. It's sold a shit ton of copies. It's made a lot of money for us. I don't know if it's ever really helped anybody. And I don't say that in a negative light because because we put a lot of heart into it. We put a lot of quality information in there. But there's no accountability and there's no coaching behind it. So if somebody buys it, we don't really know if they follow through with it and they take the lessons in there and they apply them. Now, we hope they do, but I'm not sure if they really do day to day. And so what I mean

about this, why eating right is so hard for you guys? It's because it is a lifestyle choice. It's

not a diet. It's not a quick fix. So if you guys were in a fitness program or a nutrition

program with a coach, if they're selling you anything other than you have to do this for the

rest of your life and make it fit into your lifestyle and your schedule and what you're trying to do, if they're selling you something else, they're selling you a crock of shit. And I would run from that person as fast as humanly possible. The only two things that work in life to be healthy and fit are to train and eat right forever. Short of that, it's nonsense. If there's no such

thing as like, well, I'm going to do this for, you know, four weeks and I'm just going to

maintain. I have no idea what that even means because the maintain thing is you can't just do

...