Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)
The Home Service Expert Podcast
Tommy Mello
4.7 • 793 Ratings
🗓️ 23 March 2026
⏱️ 59 minutes
🧾️ Download transcript
Summary
Interested in a complimentary market scan or ads workshop from Valpak? Click here: http://asktommypodcast.com/Valpak
In this episode of The Home Service Expert, Tommy sits down with Dan Harlacher from Valpak, a marketing expert with over 30 years of experience helping local businesses generate leads and grow through targeted direct mail and data-driven marketing strategies. While many marketers focus only on digital advertising, direct mail continues to be one of the most powerful and underutilized lead generation tools, especially for home service businesses. Valpak has evolved from the iconic blue envelope into a sophisticated omnichannel marketing platform combining direct mail, digital advertising, and advanced audience targeting. Dan breaks down how businesses can use data, targeting, and integrated marketing campaigns to drive measurable ROI and consistently generate new customers.
You'll learn why direct mail still works in the digital age and the biggest marketing mistakes local businesses make. You'll also learn how to target the right homeowners for home services, strategies to increase response rates and conversions, and why omnichannel marketing is the future for local businesses. If you're a home service business owner, entrepreneur, or marketer looking to generate more leads, this episode is packed with practical insights you can implement immediately.
Transcript
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| 0:00.0 | All of the operational side of the business equation needs to align effectively with the marketing side of the equation. |
| 0:07.0 | When we put it together, that's where we start to see the magic happen. |
| 0:11.0 | Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields, |
| 0:18.0 | like marketing, sales, hiring, and leadership to find out what's |
| 0:22.8 | really behind their success in business. |
| 0:25.6 | Now, your host, the Home Service Millionaire, Tommy Mello. |
| 0:30.4 | Before we get started, I wanted to share two important things with you. |
| 0:33.8 | First, I want you to implement what you learned today. |
| 0:36.5 | To do that, you'll have to take a lot of |
| 0:38.1 | notes, but I also want you to fully concentrate on the interview. So I ask the team to take notes for you. |
| 0:44.2 | Just text notes, N-O-T-E-S, to 888-526-1299. That's 888-526-1299, and you'll receive a link to download the notes from today's |
| 0:58.1 | episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. |
| 1:03.9 | I'll share with you how I attracted and developed a winning team that helped me build a |
| 1:07.4 | $200 million dollar company in 22 states. Just go to elevate and win.com |
| 1:12.1 | for slash podcast to get your copy. Now let's go back into the interview. All right, guys, |
| 1:16.7 | welcome back to the home service expert. Today I got Dan Hartlatcher with Valpac. |
| 1:21.4 | You know, a lot of clients have been asking me, who do you use? How are you getting leads? |
| 1:30.3 | And what works? And I'll tell you, I've been with ValPak since the first day I got into business. My dad used it at his transmission shop in the 90s. |
| 1:38.4 | I'm a big believer in mail. I just believe it still works. He's an expert in marketing, |
| 1:42.9 | branding, digital advertising. He's based |
| 1:44.9 | in St. Petersburg, Florida. Dan is the owner of a VALPAC franchise helping businesses grow through |
| 1:51.9 | targeted advertising and marketing solutions. With decades of expertise to direct marketing, |
... |
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