Why Being Assertive Feels Risky — and Why You Need It Anyway

Negotiate Anything

American Negotiation Institute

Business, Education, Self-improvement

4.7 • 748 Ratings

🗓️ 10 February 2026

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Click here to buy your copy of How To Have Difficult Conversations About Race!⁠ In this episode, Emilie Aries, Founder and CEO of Bossed Up, discusses what is means to be assertive vs aggressive, gender and assertiveness, and the hidden benefits of assertiveness. ⁠Request a Custom Workshop For Your Company⁠ ⁠Get Free Access to Over 15 Negotiation Guides⁠ ⁠Bossed Up⁠ ⁠Bossed Up Podcast⁠ ⁠Follow Emilie LinkedIn⁠ ⁠Follow Kwame on LinkedIn⁠ Kwame Christian with Emilie Aries Negotiate Anything:Take your personal data back with Incogni! Use code ANYTHING at the link below and get 60% off an annual plan:⁠https://incogni.com/anything⁠ incogni.com Personal Information Removal Service | Incogni | Incogni Data brokers are collecting, aggregating and trading your personal data without you knowing anything about it. We make them remove it.

Transcript

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0:00.0	Today's episode of Negotiate Anything is sponsored in part by Shopify, Bravo, Cozy Earth, and Incogni.
0:07.0	Shopify is the global commerce platform that helps you start, run, and grow your business.
0:12.8	Sign up for your $1 per month trial today at Shopify.com slash Kwame.
0:17.8	Brevo is an all-in-one marketing and CRM platform to help you connect with customers and grow smarter.
0:24.6	Get started for free or use Code Anything 50 to save 50% on starter and standard plans for the first three months of your annual subscription at brevo.com slash anything.
0:36.6	Cozy Earth makes everyday comfort feel like a real upgrade
0:40.2	from unbelievably soft sleepwear to plush blankets. Go to cozyEarth.com and use the code Kwame for up to
0:46.9	20% off and you'll get a post-purch survey. Make sure you mention you heard about it here.
0:52.8	Incogni helps you to take your personal
0:55.1	data back by removing it from places online where it shouldn't be, helping to reduce your
1:00.4	exposure to scams and identity theft. Use code anything for 60% off of an annual plan at
1:07.3	incogni.com slash anything. As always, you can find all of these deals in the show notes.
1:15.8	Hello, my friend, and welcome to another episode of Negotiate Anything. Thanks for spending
1:20.4	time with us today. It's listeners like you in 181 different countries that have made
1:26.0	Negotiate Anything the most popular negotiation and conflict resolution podcast in the world.
1:31.7	I'm your host, Kwame Christian. I'm a business lawyer, mediator, professor, and the director of the American Negotiation Institute.
1:39.4	Before we get started, I have two quick questions for you. Is negotiation a critical part of what you do? Do
1:45.1	you need to resolve conflict and persuade at work? If you answered yes to both of those questions,
1:50.0	visit our website to learn more about our negotiation workshops. We've traveled the country working
1:54.3	with professionals just like you, and we'd love to have the opportunity to work with you, too.
1:58.9	Check out the link in the description to learn more.
2:08.1	Emily, thanks for joining us today. Thanks for having me, Kwame. Yeah, it's my pleasure. So how would you get us started by telling us a little bit about yourself and what you do? Sure. So I'm
	...

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