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Negotiate Anything

How to Talk About Sex Without It Feeling Awkward with ⁠Dr. Nicole McNichols⁠

Negotiate Anything

American Negotiation Institute

Business, Education, Self-improvement

4.7748 Ratings

🗓️ 9 February 2026

⏱️ 77 minutes

🧾️ Download transcript

Summary

“Good sex” isn’t automatic. It’s built. In this episode, Dr. Nicole McNichols breaks down a truth most people learn way too late: great intimacy doesn’t come from luck, chemistry, or “just knowing” what to do. It comes from learnable skills. We talk about the skills nobody teaches you but that make the biggest difference over time: how to communicate desire without pressure, how to create safety so intimacy feels easier, and how to shift from performing to genuinely connecting. Dr. McNichols also shares practical frameworks you can use to explore more confidently, navigate mismatched desires, and have conversations about sex that feel respectful, clear, and surprisingly doable. Negotiate Anything: Take your personal data back with Incogni! Use code ANYTHING at the link below and get 60% off an annual plan: ⁠⁠https://incogni.com/anything⁠⁠ incogni.com ⁠⁠Personal Information Removal Service | Incogni | Incogni⁠⁠ Data brokers are collecting, aggregating and trading your personal data without you knowing anything about it. We make them remove it. Connect with Dr. Nicole McNichols Instagram @nicole_thesexprofessor Tiktok @nicole_thesexprofessor Buy the book: You Could Be Having Better Sex Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:00.0

Today's episode of Negotiate Anything is sponsored in part by Shopify, Bravo, Cozy Earth, and Incogni.

0:07.0

Shopify is the global commerce platform that helps you start, run, and grow your business.

0:12.8

Sign up for your $1 per month trial today at Shopify.com slash Kwame.

0:17.8

Brevo is an all-in-one marketing and CRM platform to help you connect with customers and grow smarter.

0:24.6

Get started for free or use Code Anything 50 to save 50% on starter and standard plans for the first three months of your annual subscription at brevo.com slash anything.

0:36.6

Cozy Earth makes everyday comfort feel like a real upgrade

0:40.2

from unbelievably soft sleepwear to plush blankets. Go to cozyEarth.com and use the code Kwame for up to

0:46.9

20% off and you'll get a post-purch survey. Make sure you mention you heard about it here.

0:52.8

Incogni helps you to take your personal

0:55.1

data back by removing it from places online where it shouldn't be, helping to reduce your

1:00.4

exposure to scams and identity theft. Use code anything for 60% off of an annual plan at

1:07.3

incogni.com slash anything. As always, you can find all of these deals in the show notes.

1:13.6

Your sex life won't get better by luck. It will only get better by having the conversation

1:18.8

that you keep avoiding. If you keep on treating sex like it's something that should just happen,

1:24.9

here's what you're actually going to get. More awkwardness, more insecurity, less connection, and a relationship where resentment quietly

1:33.4

replaces desire.

1:35.1

My guest today is Dr. Nicole McNichols.

1:37.9

She's a University of Washington professor who teaches the most popular human sexuality course

1:42.7

in the United States and is the author

1:44.6

of the incredible book, You Could Be Having Better Sex.

1:48.6

And she's going to name the myth that silently kills long-term passion and how to replace

1:53.6

it with a simple, repeatable practice.

...

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