Why Authority Matters in the Home and in the Market with Brittany Murphy of One Thing Marketing

Waste No Day: A Home Services Motivational Podcast

Brian Burton & Nate Minnich

Entrepreneurship, Business, Business:entrepreneurship

5.0 • 547 Ratings

🗓️ 2 January 2023

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s show, we are putting Brittany Murphy in your passenger seat to discuss the concept of authority. When trouble strikes, everyone wants someone that they believe in to take care of the problem. We crave authority in our help whatever form it takes because authority instills trust into the relationship and the result. The home services industry is no different. Homeowners want a technician, plumber, or electrician who speaks and conducts business with the authority to accomplish whatever needs done. Lack of authority, wishy-washy behavior, lack of follow-through, and insecurity all cause problems with the client and the client experience. Now, this is no excuse to be an authoritarian and abuse the power, but it is to say that we need to TCOB (take care of business) when we are in the home. Authority in the marketplace is equally important. This authority comes in the form quantity and quality reviews. Google is the 800-lb gorilla and the more reviews you have, the more authority your company gains. Brittany Murphy is a marketing expert from One Thing Marketing and on today’s show, she takes the time to explain how and why authority matters in both environments.

Transcript

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0:00.0	So how many reviews your company has is higher ranking factor than your review score, but we know both of those play a huge factor. You know, even if we're looking to shop anything on Amazon, we're looking to see how reviews they have. People really use that as like the new word of mouth. It's going to help the business get more leads and get more business, which is in turn more profitable to the company because you get to stay busy. That's just really where it's a great blend of
0:24.3	making sure that you can get that business. They find you first and you do close that business
0:29.0	because they have that trust and belief because you have the authority right then and there.
0:37.1	Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry as it relates to plumbing, heating, air conditioning, and electrical.
0:48.9	More than a podcast, Waste No Day is a credo, a determination, a mindset.
0:54.5	It is a never-ending discipline. It is a never-ending discipline.
0:56.6	It is a refuse to lose pursuit.
0:59.1	It is a wake-up call every morning to waste no day.
1:03.1	Now here's your host, Brian Burton and Nate Minnick.
1:21.4	Hey. Hey, welcome to another episode of the Waste No Day podcast, your host, Nate, and just Nate, this time are hanging out with you.
1:25.6	I'm sorry, Brian couldn't make it for this particular introduction, but I'm here to hold the fort down. And I want to wish you a happy new year. I hope
1:28.2	you had a great weekend and are looking forward to what 2023 is going to bring your way.
1:33.3	We here at the podcast have thanked you for two years now of great listenership and comments
1:39.5	and feedbacks and all the things that you've done for us. We're so thankful for that and
1:43.2	really appreciate you continuing to do that for us. We're so thankful for that and really appreciate you
1:44.2	continuing to do that for us. And we hope to have a fantastic 2023 and continue to bring more
1:50.3	great content for you. One of those is going to be Brittany Murphy today. We're inviting her on the
1:54.9	show to talk about the concept of authority and influence. And for that, we're going to have a
2:00.3	quote. And it's going to be my turn
2:03.3	to find the quote. This time, the quote comes from Napoleon Hill. Think twice before you speak,
2:09.0	because your words and influence will plant the seed of either success or failure in the mind of another.
2:17.8	The quote there is important because what we're talking about today is influence and authority.
	...

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