Why a New Generation of Workers Is Choosing to Join the Family Business

WSJ Your Money Briefing

The Wall Street Journal

News, Business News

3.8 • 1.6K Ratings

🗓️ 22 April 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

For some young workers struggling to get their foot in the door, the answer is to finally take up mom or dad’s offer to join the family business. Wall Street Journal reporter Rachel Wolfe tells host Ariana Aspuru how they’re making it work. Sign up for the WSJ's free Markets A.M. newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Here's the truth about AI. AI is only as powerful as the platform it's built into. Service Now puts AI to work for people across your business, removing friction and frustration for your employees, supercharging productivity for your developers, providing intelligent tools for your service agents to make customers happier, all built into a single platform you can
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0:27.9	slash UK slash AI for people. Here's your money briefing for Tuesday, April 22nd. I'm
0:36.9	Mariana Aspuru for the Wall Street Journal.
0:43.8	A tough job market can mean hours of networking, constant applications, and rounds of interviews.
0:51.0	That's pushed some young workers to take a bigger interest in the family business.
0:56.6	What you saw before was that people really tended to stigmatize for turning to their family business.
1:02.5	There was this sense that it was taking the easy way out.
1:05.0	They wanted to strike out on their own.
1:06.9	Now we're seeing a change.
1:08.0	We're seeing more support towards that decision.
1:11.1	We're seeing more understanding of it and really the most excitement that we've seen in a generation.
1:17.6	After the break, we'll hear more of renewable energy.
1:45.0	Seeing all and more of our energy come from wind bombs like this one.
1:51.0	Guys, what happened to recording that solar farms?
1:56.0	To learn more, visit about Amazon.com.
2:01.7	U.K. forward slash sustainability.
2:05.4	Oh!
2:09.6	More workers are choosing to work for mom and dad.
2:18.0	Wall Street Journal reporter Rachel Wolf joins me.
2:21.1	Rachel, you looked at some data that tells us that there's been an increase in kids joining the family business.
2:28.2	How much of a shift is it?
	...

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