Why a Book is Better Than a $50k Ad Budget (with Kassidy Warren)

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Education, Book Publishing, Traditional Publishing, How To Write A Book, How To Publish A Book, Self Publishing, Books, Business, Courses, Arts, Book Marketing

4.8 • 704 Ratings

🗓️ 12 May 2026

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Join Kassidy Warren and Chandler Bolt as they reveal the one page book launch plan designed to make a successful book that can replace your income through strategic real estate investing. This session breaks down how to turn your expertise into a $500,000 revenue engine by focusing on the only metrics that actually move the needle for your business. Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consul...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast, the show for aspiring authors and writers who want to publish a book that actually builds their business and their life.
0:10.6	Every episode, you'll hear from top authors and everyday people just like you who are doing it at the highest level.
0:16.5	I'm your host, Chandler Bolt, the founder and CEO of self-publishing.com, where we've helped over
0:22.2	7,000 authors write, publish, and launch their book successfully. Let's get into it.
0:28.8	It's amazing to me how people will spend 50 grand a month on ads. And I'm like, well, hold up,
0:33.0	but you wouldn't spend 50K on a book that is literally going to exist forever. A conservative goal would be
0:38.3	500K. And even if we hit your base case here at 50K, it would be a 10x return. I want to be a
0:44.6	permission slip for other people to live their true purpose. Today I'm here with Cassidy, Warren.
0:50.0	You may have seen this podcast. You may have seen me on it, if not go watch it. But today we're
0:53.5	talking about the one pagepage book launch plan.
0:56.2	So Cassie is a pretty prolific creator. He's working on a book right now. Started working with us a month ago. Yeah, but I'm a month ago. We're mapping it out in one page. Cassie, welcome. Thanks, Chandler. Good to be here. Now, before we dive in, if you want to follow along, maybe failures out as we go,
1:11.6	click the link in the description, download your one Good to be here. Now, before we dive in, if you want to follow along, maybe fill yours out as we go.
1:11.6	Click the link in the description. Download your one-page book launch plan. You can fill it out kind of as I'm asking Cassidy these questions. Or you can check out our other video, which is all about how to create this for yourself. Let's dive in. Let's go. So first things first. it's a nonfiction book, right?
1:27.5	100%.
1:28.3	Okay, so it's a nonfiction book.
1:29.9	Great.
1:30.7	Now, I want to talk about... yourself. What's that in? Let's go. First, it's a nonfiction book, right?
1:28.2	100%. Okay.
1:28.7	So it's a nonfiction book.
1:29.8	Great.
1:30.6	Now, I want to talk about kind of the four peas in the book topic or idea.
1:35.7	So who's the singular person that this book is for?
	...

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