Welcome to the Self Publishing School podcast, the show for aspiring authors and writers who want to publish a book that actually builds their business and their life.

Every episode, you'll hear from top authors and everyday people just like you who are doing it at the highest level.

I'm your host, Chandler Bolt, the founder and CEO of self-publishing.com, where we've helped

over 7,000 authors write, publish, and launch their book successfully. Let's get into it.

This is going to sound too simple to work, but I'm going to show you the exact system that I've

used myself and that we've used with thousands of authors to get to 100 reviews on your book fast. My book has over

2,000 reviews on Amazon, not because I got lucky, but because I followed a system. And one of

the authors that we just recently worked with here at self-publishing.com, his name's Al Rick Heck,

he just got to over 100 reviews in a single day on his launch day, which is unheard of. He hit

Amazon bestseller status while we were

celebrating with him at his launch party right here at our HQ in Austin, Texas. Most authors publish

and wait. They get a few reviews, maybe five, maybe 10, and then everything goes silent. Meanwhile,

their book's sitting on Amazon looking like no one's read it. And no one buys a book with a handful of reviews. So you've got to at least get to that first threshold, which is 100 reviews or more on your book. This is the single most important differentiator that leads to long-term book sales and social proof, aka reviews. Here's what 99% of first-time authors don't realize. Reviews don't just come to you. There's a system and it's not complicated. It's actually kind of boring, but it works every single time. That's the system I'm going to teach you in this video. Let's dive in. Step one, build your launch team. If you just do one thing, just do this. If you don't know what a launch team is,

it's a group of people who support you or the topic of your book. It could be 10 people, 50 people, 100 plus, as many people as you can recruit onto your team. And basically how it works is there's what they get and then what they do in return. So what they get is a free digital copy of the book. and then in return they leave your review on day one.

Now, they might also support the launch. You know, people love being a part of a launch team. So it's this fun thing where if you do nothing else to launch your book successfully, if you do nothing else to get reviews on your book, just create a launch team. So when it comes to setting expectations and enrolling

people say, hey, if you'd like to be a part of my launch team, here's how it works. There's three levels. This is what I like to do. Level one is you just buy the book and maybe you leave a review, but you're not sure. Level two, you're committed to grabbing a copy of the book and leaving a review on last day and then level three

you're gonna buy the book, leave a review

and share the book with friends. Just comment

A, B. copy of the book and leaving a review on last day. And then level three, you're going to buy the book,

leave a review, and share the book with friends. Just comment A, B, or C for which one that you want to be in. And I'll just put your name down. Right. So you're just setting some expectations so they know what they're going to be a part of. This is really important. Quality is more important than quantity when it comes to your launch team.

Then A, you ask. So,

sounds pretty straightforward, but you'd be shocked how many people don't just ask in a mass market

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