Welcome to the Self Publishing School podcast, the show for aspiring authors and writers who want to publish a book that actually builds their business and their life.

Every episode, you'll hear from top authors and everyday people just like you who are doing it at the highest level.

I'm your host, Chandler Bolt, the founder and CEO of self-publishing.com, where we've helped

over 7,000 authors write, publish, and launch their book successfully.

Let's get into it.

Alex Ramose just pulled off one of the biggest book launches in history.

Maybe you saw it over $100 million in sales, over 3 million copies sold and a Guinness World

Record all in 72 hour.

Now, you might not be aiming for millions of copies.

You might not be Alex Ramosey, but the principles that he used in that launch can apply

to anyone successfully launching a book that wants to grow their business.

So what I want to do in this video is break down the launch.

Specifically, what are the seven keys that made that launch successful,

mistakes that were made, the whole thing.

So we're going to break it down what worked, what didn't work,

and what are the keys that you can take away to successfully launch your book?

I'm Chandler Bowl. I've written several best-selling books and I run a company called self-publishing.com

where we've helped thousands of authors published successfully.

I've scaled that company from zero to over $75 million in the last decade.

So I know business really well and I know books really well and I'm going to break it all down in this video.

Now you're going to want to stay to the end because I'll share two things. Number one, how you can implement this with your book and then number two, what was the mistake that Alex made in this lunch? Stick it around to the end. I'll tell you, let's dive in. And I'm not going to lie, I think lesson number five is the key to the

whole thing. So lesson one, dig your well before you're thirsty. This might not be what you want

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